Kyra operates a two-sided influencer marketing business: a services arm running full-cycle campaigns for enterprise brands, and a SaaS platform indexing 1bn+ creator profiles and 20m+ videos to automate creator matching and performance tracking. The tech stack is modern and frontend-heavy (React, TypeScript, Node.js, PostgreSQL, AWS), but hiring has decelerated sharply—only 5 roles posted in the last 30 days across a 51–200 person org. Pain points center on scaling execution (finance automation, user-facing applications, measurement frameworks), not product expansion, suggesting operational constraints are outpacing feature velocity.
Notable leadership hires: Campaign Director
Kyra is a London-based influencer marketing agency and platform founded in 2017. On the services side, they run end-to-end campaigns—strategy, creator sourcing, content production, management, and performance reporting—for global enterprise brands. The platform layer powers campaign execution by matching brands to high-performing creators using AI-driven insights across social media, streamlining approvals and real-time performance tracking. The business spans both campaign management across multiple brands and platform ecosystem design, with active work on trend forecasting and measurement frameworks. Team is distributed across UK, US, UAE, and Germany.
Frontend: React, Tailwind CSS, React Router, TanStack Query, Figma, Sketch, Adobe XD. Backend: Node.js, TypeScript, PostgreSQL, Express.js, BullMQ, RabbitMQ. Infrastructure: Docker, AWS. Ops: HubSpot, Asana, Google Workspace, Ashby for recruiting.
Core work spans performance & reporting, influencer campaign execution, platform ecosystem design, and trend forecasting. Major initiatives include measurement framework development, finance operations automation, and scaling user-facing applications.
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