Kochava Tech Stack

Omnichannel attribution and campaign measurement for advertisers and publishers

Advertising Services Sandpoint, ID 51–200 employees Founded 2011 Privately Held

Kochava operates a measurement and attribution platform serving advertisers and publishers across mobile, web, and connected devices. The stack—BigQuery, Redshift, Airflow, and Salesforce—is standard for data-heavy martech, but internal pain points around media measurement accuracy, user acquisition feedback loops, and platform adoption suggest the company is still maturing its core product-market fit. Sales-led hiring (5 of 7 open roles) indicates a push toward demand-side growth marketers, though engineering and data teams remain lean relative to the scaling task.

Tech Stack 14 technologies

Core StackSalesforce AWS Kubernetes Terraform Linux Python BigQuery Apache Airflow Excel Word PowerPoint GCP SQL Amazon Redshift

What Kochava Is Building

◆Challenges

Media measurement and attribution challenges
Understanding user acquisition feedback loop
Platform adoption
Revenue expansion
Increasing adoption of atlas performance
Streamlining operational workflows
Enhancing performance scalability observability

▲Active Projects

Sell mmp, search ads maven, mmm to demand-side growth marketers
Attend industry events
Outcomes measurement
Outcomes optimization
Measurable extension
Driving adoption and expansion of atlas performance
Building tools for performance scalability observability
Designing large-scale infrastructure
Streamlining operational workflows

Hiring Activity

Accelerating7 roles · 4 in 30d

Department

Sales

Data

Engineering

Seniority

Senior

Director

Mid

Notable leadership hires: Managing Director

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About Kochava

Kochava is a real-time data and measurement company founded in 2011, based in Sandpoint, ID. The platform addresses omnichannel attribution and campaign performance measurement for advertisers and publishers—helping them track and optimize marketing spend across mobile apps, web, search, and connected TV. The company operates on a foundation of cloud data infrastructure (GCP, AWS, BigQuery, Redshift) with orchestration via Airflow. Current initiatives center on outcomes measurement, outcomes optimization, scaling platform infrastructure, and driving adoption of Atlas Performance, their flagship attribution product. With 51–200 employees and active hiring weighted toward sales roles, Kochava is pursuing expansion into demand-side growth marketers.

HeadquartersSandpoint, ID

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Kochava use?

Kochava's core stack includes GCP and AWS for cloud compute, BigQuery and Redshift for data warehousing, Apache Airflow for orchestration, Python and SQL for ETL, and Kubernetes and Terraform for infrastructure. Salesforce handles CRM and sales operations.

What is Kochava working on?

Active projects include selling MMP (mobile measurement partner) solutions to demand-side growth marketers, outcomes measurement and optimization, Atlas Performance adoption and expansion, and large-scale infrastructure design and performance observability tooling.