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Kinguin Tech Stack

Digital games marketplace connecting millions of players to titles and sellers worldwide

Computer Games Warsaw, Masovian Voivodeship 201–500 employees Founded 2013 Privately Held

Kinguin operates a global marketplace for video games with 18 million registered customers, built on a JavaScript/React/Node.js stack paired with Google's analytics and commerce infrastructure (BigQuery, Merchant Center, GTM). The hiring mix—heavily weighted toward marketing and sales roles with minimal engineering—reflects a growth-stage company focused on acquisition and partner expansion rather than platform overhaul. Active projects center on SEO, content scaling, and B2B partnerships, while pain points cluster around ROAS targets, US market penetration, and compliance burden, signaling a business hitting growth constraints that tooling and operations alone won't solve.

Tech Stack 26 technologies

Core StackJavaScript TypeScript React Next.js Redux Node.js Looker Google Ads Google Analytics BigQuery Zustand Excel TikTok CapCut InShot Meta LinkedIn Google Search Console Google Analytics 4 Ahrefs Semrush Microsoft Advertising Google Merchant Center Google Sheets Looker Studio Google Tag Manager

What Kinguin Is Building

Challenges

  • Improving employer brand visibility
  • Strict roas and margin targets
  • Scaling content production
  • Scaling transaction volume
  • Driving revenue growth in us market
  • Acquiring new strategic partners
  • Closing high-value contracts
  • Meeting compliance challenges
  • Global compliance risk
  • Managing cross-functional team operations

Active Projects

  • Seo strategy development
  • Ai-driven content production scaling
  • Technical seo audit program
  • Joint marketing campaigns with partners
  • Product feed optimization in google merchant center
  • Self-service analytics adoption
  • Affiliate campaign launch
  • Expanding b2b partnerships
  • Representing at conferences
  • Global and local seo strategy

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing
6
Sales
6
Data
2
HR
2
Engineering
1
Finance
1
Legal
1

Seniority

Mid
7
Senior
6
Lead
2
Manager
2
Intern
1
Junior
1
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About Kinguin

Kinguin is a digital marketplace for video games and entertainment, operating across 201–500 employees from Warsaw, Poland. The platform connects players to game titles and third-party sellers, with over 18 million customers recorded across the business. The core product offering spans video game sales, esports-related services, and digital entertainment. Revenue growth is driven by marketplace transaction volume, direct sales, and affiliate partnerships; current operational priorities include compliance management, content production scalability, and expansion into strategic B2B channels and underserved geographic markets like the United States.

HeadquartersWarsaw, Masovian Voivodeship
Company Size201–500 employees
Founded2013
Hiring MarketsPhilippines, Poland

Frequently Asked Questions

What is Kinguin's tech stack?

Kinguin uses JavaScript, TypeScript, React, Next.js, and Node.js on the frontend and backend. Analytics run on Google BigQuery, Looker, and Google Analytics 4. Commerce operations rely on Google Merchant Center and Tag Manager. No adopting or replacing signals detected in the data.

What is Kinguin working on?

Current projects include SEO strategy development, AI-driven content production scaling, technical SEO audits, B2B partnership expansion, Google Merchant Center feed optimization, and affiliate campaign launches. Self-service analytics adoption and conference representation are also active.

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