Performance marketing agency delivering programmatic campaigns and growth optimization
KINESSO UK&I is a performance marketing agency operating within IPG Mediabrands, structured around programmatic strategy, eCommerce optimization, and data-driven campaign delivery. The hiring mix—skewed toward marketing and account leadership (director/senior roles dominating)—reflects a client-services-led operation managing accounts like Bupa and Bayer Consumer Health. Pain points flagged in internal tracking (delivery/performance issues, campaign optimization, budget management, SEO objectives) suggest execution friction at scale, while active projects on programmatic frameworks and new technology adoption indicate ongoing platform modernization.
Notable leadership hires: Account Director, Programmatic Account Director, Programmatic Associate Director
KINESSO UK&I is a London-based performance marketing agency within IPG Mediabrands, part of the consolidated entity formed from Matterkind, Reprise, and Kinesso operations. The company operates across digital performance, paid social, PPC, eCommerce, SEO, and data analytics—serving mid-market and enterprise clients with end-to-end campaign planning, optimization, and measurement. With 501–1,000 employees in the UK and Ireland, the broader KINESSO group spans more than 60 countries and 6,000 staff globally. The tech stack centers on client management (Salesforce, Marketo) and media execution across Meta, TikTok, LinkedIn, Pinterest, and Twitter, with programmatic strategy frameworks and emerging channel expansion as current operational priorities.
Core platforms include Salesforce (CRM), Marketo (marketing automation), Meta/Instagram/TikTok/LinkedIn (paid media), and AWS. Mailchimp and QuickBooks appear in the stack for operations and finance workflows.
Yes. Current open roles total 17, with 10 in marketing and 7 in sales. Leadership levels (director, senior, mid-level) dominate the pipeline. Hiring is currently decelerating.
Specialties span digital performance, PPC, paid social, eCommerce, SEO, CRO (conversion rate optimization), and data analytics. Recent projects include programmatic strategy frameworks, ABM campaign activation, and work with accounts like Bupa and Bayer Consumer Health.
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