Hypercasual mobile game publisher with 200+ titles and 2B downloads
Ketchapp is a Paris-based game publisher operating a large catalog of hypercasual and hybrid-casual titles across iOS and Android. The tech stack—Jira, Unity, Meta, Google Ads, SQL, Python, Tableau, Looker, Azure—reflects a publishing operation balancing game development, live ops, and performance analytics. Current hiring (marketing, data, product) and active projects (monetization optimization, data pipeline automation, ad campaign management) signal a shift toward tightening margins across an aging catalog rather than chasing new releases.
Ketchapp publishes hypercasual and hybrid-casual mobile games, with over 200 released titles and 2 billion lifetime downloads. The company operates live ops at scale, managing in-app monetization, video ads, and digital acquisition campaigns across a mature portfolio. Analytics infrastructure (Tableau, Looker, Power BI, SQL) supports decision-making around profitability and growth. The small, distributed team (11–50 employees) is based in Paris and currently hiring across marketing, data, and product functions.
Ketchapp uses Unity for game development, Jira for project management, and a data stack including SQL, Python, Tableau, Looker, and Power BI. Meta and Google Ads handle user acquisition and campaign management. Infrastructure runs on Azure.
Active projects include game production cycles, live ops operations, in-app and video ad monetization, digital ad campaigns, and automation of analytics dashboards and reporting. A data analytics roadmap is underway to address pipeline optimization and reliability challenges.
Other companies in the same industry, closest in size