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Kendo Brands, Inc. Tech Stack

Multi-brand beauty house operating founder-led luxury and lifestyle labels

Personal Care Product Manufacturing San Francisco, California 501–1,000 employees Founded 2014 Public Company

Kendo Brands owns a portfolio of founder-driven beauty brands (KVD Beauty, Fenty Beauty, Fenty Skin, Fenty Hair, Ole Henriksel, Lip Lab) and distributes across 27 countries from San Francisco, Toronto, London, Paris, and Singapore. The hiring composition — heavily weighted toward marketing (30 roles) and sales (26 roles) with design and product as supporting functions — reflects a brand-and-channel-led operating model. Active projects center on social commerce (TikTok Shop programming, shoppable storytelling, live shopping) and ambassador/influencer activation, signaling a shift away from traditional retail toward creator-driven and direct-to-consumer channels.

Tech Stack 18 technologies

Core StackShopify SketchUp Adobe Photoshop Adobe InDesign Adobe Illustrator Adobe Creative Cloud Asana TikTok Pinterest X TikTok Shop Excel Word Outlook Google Docs PowerPoint Workfront YouTube

What Kendo Brands, Inc. Is Building

◆Challenges

Optimising sales across all channels
Managing freight and logistics costs
Managing staffing rotas within budget
Consumer experience enhancement
Product protection and organization
Brand identity communication
Timely execution of digital projects
Seamless collaboration across departments
Driving sales goals
Trade compliance improvement

▲Active Projects

Product launches
Trade marketing animations
Tiktok shop programming
Shoppable storytelling
Live shopping
360° marketing plan
Ole henriksen ambassador program
Tiktok shop affiliate activations
Soft goods packaging and accessory projects
Sampling plan management

Hiring Activity

Accelerating75 roles · 30 in 30d

Department

Marketing

30

Sales

26

Design

10

HR

5

Ops

2

Finance

1

Product

1

Seniority

Junior

18

Mid

17

Manager

16

Intern

10

Senior

9

Director

4

Lead

1

Notable leadership hires: Head of Social, Parties & Guest Lead

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About Kendo Brands, Inc.

Kendo Brands is a multi-brand beauty and personal care company founded in 2014 and headquartered in San Francisco. The company operates as a house of brands, each led by founder or celebrity partnerships, and sells directly to consumers and through retail channels in 27 countries. The organization spans five major locations (San Francisco, Toronto, London, Paris, Singapore) and manages a portfolio across skincare, haircare, and color cosmetics. Core pain points include optimizing multi-channel sales execution, controlling freight and logistics costs, managing operational staffing within budget, and ensuring timely execution of digital and trade marketing campaigns.

HeadquartersSan Francisco, California

Company Size501–1,000 employees

Founded2014

Hiring MarketsUnited States, Canada, China, Australia, United Kingdom, Singapore, France

Frequently Asked Questions

What brands does Kendo Brands own?

Kendo operates KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin, Fenty Hair, Ole Henriksen Skincare, and Lip Lab. Each brand is founder-led and distributed across 27 countries.

What is Kendo Brands' tech stack?

Primary tools include TikTok, Pinterest, Shopify, Adobe Creative Cloud, Asana, Workfront, and Google Workspace. TikTok Shop, YouTube, and X are also actively used for social commerce and brand storytelling.