Kendo Brands, Inc. Tech Stack
Founder-led beauty brand house with global retail and direct-to-consumer reach
Kendo operates a portfolio of beauty brands (KVD Beauty, Fenty Beauty, Fenty Skin, Fenty Hair, Ole Henriksel, Lip Lab) across 27 countries with a 501–1,000-person org. The hiring surge is sales- and marketing-led (28 of 33 active roles), reflecting aggressive expansion into new geographies and retail channels—particularly a 360° Europe launch and retailer activation work. Their tech stack reveals a product-marketing playbook: Adobe Creative Suite + Shopify for brand storytelling and direct commerce, Asana + Workfront for campaign orchestration, and Anaplan + Power BI for scenario modeling around assortment and inventory, suggesting active work to optimize product mix and order fulfillment.
Tech Stack 17 technologies
What Kendo Brands, Inc. Is Building
◆Challenges
- Optimizing otif of orders
- Optimizing assortment strategy
- Identifying product assortment gaps
- Growth opportunity identification
- Expanding influencer channels
- Optimizing product visibility on e-commerce
- Managing budget and logistics
- Competitive pricing analysis
- Performance analysis for optimization
- Expanding retail presence
▲Active Projects
- Shoppable storytelling
- 360° launch plans across europe
- Creator pipeline development
- Retailer activations
- Sales recaps
- Sampling strategy
- 3-year consumer engagement plan
- Global influencer strategy
- Creator community program
- Product and shade naming brainstorms