Kaplan Tech Stack
Global education services spanning test prep, professional training, and university partnerships
Kaplan operates a diversified education platform serving nearly a million students across 28 countries. The hiring mix reveals a marketing-heavy org (97 open roles) focused on lead generation and enrollment, paired with a substantial healthcare education vertical (90 roles) and smaller engineering footprint (19 roles) — a profile consistent with scaling sales and content rather than platform infrastructure. Active projects center on student recruitment, content creation (including AI-driven question banks), and campus visibility, while pain points cluster around enrollment targets and underrepresented student access.
Tech Stack 86 technologies
What Kaplan Is Building
◆Challenges
- Increasing campus visibility
- Lead generation
- Closing opportunity gap for underrepresented students
- Enrollment targets
- Visibility and market share on campus
- Student enrollment growth
- Troubleshooting lms issues
- Increasing market share on campus
- Ensuring content accuracy
- Meeting ambitious student recruitment targets
▲Active Projects
- Lead generation
- Grassroots marketing initiatives
- New quiz bank for cfoi exam
- Social media content creation
- Ai-driven content development
- Student organization partnership
- Marketing events
- Data-driven student support
- Global product marketing strategy launch
- Develop multiple-choice questions
Hiring Activity
Department
Seniority
Notable leadership hires: Director of Marketing, Scientific Content Director
