Cycling and fishing equipment manufacturer scaling SAP enterprise systems across Europe
Shimano Europe operates a 100+ year-old hardware business in cycling and fishing tackle, now undergoing digital transformation via SAP S/4HANA and cloud infrastructure (Azure, AWS). Active hiring across engineering, finance, and sales—with AI use-case pilots and integration roadmap work—suggests the company is modernizing legacy ECC systems while wrestling with data-cleansing challenges and order-processing reliability, typical friction points in ERP migrations.
Shimano Europe, headquartered in Eindhoven and part of the global Shimano group, manufactures and distributes cycling and fishing equipment across the region. The company operates through sales offices and distributor networks serving the European bicycle and fishing-tackle supply chain. With 501–1,000 employees, the organization is scaling operational capabilities through SAP enterprise deployment, cloud migration, and regional sales planning. Recent project work includes training programs, UAT scripting, and point-of-sale collateral—reflecting a business in transition from legacy systems toward modern cloud-native architecture.
SAP S/4HANA and SAP ECC, with SAP Integration Suite, SAP MM, and on-cloud infrastructure spanning Azure (App Service, SQL Database) and AWS. Also Salesforce for CRM, and Microsoft 365 for productivity.
Yes. Engineering roles are active (3 listed), alongside finance, sales, and support teams (3 each). Hiring spans 7 European countries: Netherlands, UK, Spain, Italy, France, Sweden, and Belgium.
SAP BTP integration, AI use-case pilots, data migration and cleansing, UAT workflows, regional sales planning, warranty claim management, and product campaign messaging.
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