Jellycat Tech Stack

Global soft toy brand with retail presence in 77 countries

Retail London, England 51–200 employees Founded 1999 Privately Held

Jellycat is a London-based toy and gifts company operating a distributed studio model across London, Minneapolis, and Shanghai. The tech stack reveals a retail-operations-first architecture: Shopify and BigCommerce for commerce, Microsoft Dynamics 365 + SAP for ERP, Vertex for tax compliance, and Akeneo for product information management. Current hiring is heavily weighted toward sales (8 roles) and operations (6 roles), with an active ecommerce technology programme and platform migration underway — indicating a shift toward scaled, multi-region digital distribution rather than pure wholesale.

Tech Stack 49 technologies

Core StackShopify SAP Power Platform Power Apps Power Automate Adobe Creative Cloud Google Analytics Intune SQL Server Azure Functions Adobe Illustrator Power BI Klaviyo Dynamics 365 Adyen Microsoft Dynamics 365 Vertex Dynamics 365 Finance and Operations Azure Logic Apps Dataverse BigCommerce Akeneo SAP Business One macOS JAMF NinjaOne Azure SQL Photoshop InDesign Bloomreach+19 more

What Jellycat Is Building

◆Challenges

Ensuring consistent brand standards
Minimising disruption to business operations
Delivery predictability
Continuous improvement of quality efficiency
Complex technology programmes
Driving category growth
Maintaining brand relevance
Ensuring timely compliance with emea indirect tax obligations
Monitoring emea registration requirements
Process improvement for indirect tax

▲Active Projects

Platform migration
Ecommerce technology programme
Improving office systems
Gate-stage process ownership for category-driven projects
Product portfolio management
Vat focused process improvement
Indirect tax controls and processes design
Vertex system integration
New collection launches
Retail activations and launches

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Sales

Ops

Marketing

Engineering

Design

Finance

Support

Data

Seniority

Mid

Senior

Manager

Junior

Lead

Notable leadership hires: Sales Team Lead, Commercial Lead

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About Jellycat

Jellycat designs and manufactures soft toys, accessories, books, and gifts sold across 77 countries, primarily through major retail chains and direct channels. The company was founded in 1999 in London and now operates three main studios: headquarters in central London, plus major hubs in Minneapolis and Shanghai. The product line spans toys, books, music, and film content. Current operational focus includes ecommerce platform modernization, multi-region tax and compliance processes (particularly EMEA indirect tax), category-driven portfolio management, and retail activation campaigns. The organization is 51–200 employees and actively hiring across sales, operations, marketing, and engineering roles.

HeadquartersLondon, England

Company Size51–200 employees

Founded1999

Hiring MarketsUnited Kingdom, Ireland, China, Netherlands, United States

Frequently Asked Questions

What ecommerce platforms does Jellycat use?

Jellycat operates on Shopify and BigCommerce, supported by Akeneo for product information management and Bloomreach for personalization and discovery.

What ERP system does Jellycat use?

Jellycat runs Microsoft Dynamics 365 and SAP (Dynamics 365 Finance and Operations and SAP Business One) for enterprise resource planning and financial management.

How this profile is built

Jellycat's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.