Jellycat Tech Stack

Global luxury soft-toy brand with omnichannel retail and direct-to-consumer operations

Retail London, England 51–200 employees Founded 1999 Privately Held

Jellycat is a 25-year-old London-based toy and lifestyle brand distributed across 77 countries, now scaling operations with sales-led hiring (21 open roles) and a large rollout of Dynamics 365 across finance, operations, and commerce. The project list—tiered customer management, 18-month forecasting, Nordstrom account planning, new retailer onboarding—reveals a company in heavy organizational mode: moving from playful startup mentality into enterprise structure, grappling with forecast accuracy, inventory backorders, and the operational friction of a complex ERP transition.

Tech Stack 41 technologies

Core StackDynamics 365 Adyen Shopify SAP GraphQL React JavaScript TypeScript Vercel Netlify Zendesk Power Platform Power Apps Power Automate Excel PowerPoint Vertex PayPal Microsoft Office Akeneo Amazon Seller Central Shopify Hydrogen Remix HTML CSS Word Teams Outlook Dynamics 365 Finance and Operations Azure Logic Apps+11 more

AdoptingDynamics 365

What Jellycat Is Building

◆Challenges

Forecast accuracy
Maximizing commercial opportunities
Grow sales in luxury retail
Meeting sales budget targets
Transition to new erp system
Inventory backorders
Identifying new strategic distribution partners
Expanding into new markets
Lack of structured commercial thinking
Supply demand issues

▲Active Projects

Tiered customer management framework implementation
18-month rolling forecast generation
Robust tenders development
Nordstrom account planning
Sales forecasting
Long‑range roadmaps
New retailer onboarding
New collection launches
Annual commercial execution strategy
Retail activations and launches

Hiring Activity

Accelerating55 roles · 30 in 30d

Department

Sales

Finance

Ops

Marketing

Engineering

Data

Procurement

Seniority

Senior

Mid

Manager

Lead

Junior

Director

Staff

Notable leadership hires: Marketing Director, Sales Team Lead, Commercial Lead, Head of Sales

Company intelligence

Find more companies like Jellycat by tech stack, pain points and active projects

Get started free

About Jellycat

Jellycat designs and manufactures luxury soft toys, books, accessories, and lifestyle goods for global wholesale and direct-to-consumer channels. The brand operates from three main studios—London (HQ), Minneapolis, and Shanghai—and sells through over 77 countries via department stores (including major accounts like Nordstrom), independent retailers, and its own e-commerce platform. The product line spans soft toys, gift items, and children's books, marketed heavily through social media. With 51–200 employees and accelerating hiring across sales, finance, and operations, the company is consolidating supply-chain and customer-management processes while launching new collections and expanding retail partnerships.

HeadquartersLondon, England

Company Size51–200 employees

Founded1999

Hiring MarketsSweden, Germany, United Kingdom, China, United States, Ireland, Netherlands, France

Frequently Asked Questions

What is Jellycat's tech stack?

Jellycat uses Shopify (commerce), Akeneo (product information management), Dynamics 365 (ERP and finance), SAP, Adyen and PayPal (payments), Zendesk (support), and a modern web stack (React, TypeScript, GraphQL, Remix, Vercel). Microsoft Office ecosystem (Teams, Power Automate, Power Apps) handles internal operations.

How many employees does Jellycat have?

Jellycat has 51–200 employees based in London (HQ), Minneapolis, and Shanghai. The company is in an accelerating hiring phase with 57 active roles open, signaling growth in commercial operations and finance functions.