London soft toy brand selling through luxury retail and Shopify DTC
Jellycat designs soft toys and gifts from London, with a Microsoft-centric back office (Dynamics 365 Finance and Operations, Azure, Power Platform) paired with a headless Shopify Hydrogen storefront on React and Remix. Hiring is accelerating and sales-heavy, spread across nine countries, while job posts point to ANZ expansion, luxury account prospecting and order-accuracy pressure around back orders and stock availability.
Notable leadership hires: Head of Projects, Commercial Lead
Jellycat is a privately held soft toy company founded in 1999 and headquartered in London, with additional studios in Minneapolis and Shanghai. It designs soft toys, baby toys, books and gifts sold through premium retail partners and its own online store. The company employs 51–200 people and hires across the United Kingdom, Australia, China, the United States, Canada and several European markets. Commerce runs on Shopify alongside Amazon Seller Central, with Adyen and PayPal for payments and Zendesk for customer support.
Jellycat runs Dynamics 365 Finance and Operations, SAP and Azure for back office, Shopify Hydrogen with React, Remix and GraphQL for ecommerce, Akeneo for product data, and Zendesk for support.
Yes, hiring is accelerating and weighted toward sales, with additional roles in finance, support, operations and product across the UK, Australia, China, the US and Europe.
Jellycat is headquartered in London, England, with further main studios in Minneapolis and Shanghai.
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Jellycat's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.