Insurance lead-gen platform powered by real-time call routing and publisher partnerships
inulti operates a call and lead generation platform for insurance, routing consumer inbound traffic through partnerships with major publishers. The tech stack reveals a performance-first architecture: AWS infrastructure, PyTorch/TensorFlow for audience targeting, WebRTC for call handling, plus a modern frontend stack (Vue, TypeScript, Vite, Tailwind). Active adoption of Nuxt and k6 signals investment in form UX and load testing — aligned directly with their stated pain points around high-traffic scaling and real-time call center performance.
inulti is a lead-generation platform serving the insurance industry by capturing and routing consumer-initiated inbound calls and leads. The company operates through partnerships with top-tier publishers, enabling precision targeting across regions, demographics, and interest groups. Founded in 2016 and headquartered in Coral Springs, Florida, inulti operates with 11–50 employees. The product surface spans a real-time call center SaaS, a Nuxt-based form editor, and campaign orchestration tools, all built on AWS and containerized infrastructure (Docker, Kubernetes). Engineering-led hiring (6 roles) reflects the operational complexity of scaling stateful call routing and high-traffic ad delivery.
AWS, PyTorch, TensorFlow, Python, WebRTC, Vue, TypeScript, Docker, Kubernetes, Playwright, and Cypress. They're adopting Nuxt, k6, and additional containerization.
Real-time call center SaaS, Nuxt-based form editor, API/microservices expansion, campaign scaling in the US market, and test suite maintenance (Playwright, REST/GraphQL).
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