Interactive Avenues Tech Stack

Full-service digital agency scaling AI-driven campaign delivery across India

Advertising Services Mumbai, Maharashtra 501–1,000 employees Founded 2006 Privately Held

Interactive Avenues operates a multidisciplinary digital agency with 500+ staff across five Indian cities, structured around media buying, search, social, creative, and web development. The tech stack reveals a marketing-operations org: Google/Meta ad platforms, Semrush and Kenshoo for SEM optimization, MoEngage and WebEngage for campaign orchestration, plus ChatGPT and Jasper for creative workflows. Current hiring accelerates across marketing and senior roles, while active projects center on integrating AI into delivery workflows and implementing QA validation layers—suggesting the agency is working to automate repetitive tasks and reduce the delivery-cost and coordination friction evident in their stated pain points.

Tech Stack 40 technologies

Core StackFigma Google Ads AWS Google Analytics ChatGPT Jasper Semrush Google Analytics 4 Hotjar MoEngage WebEngage Microsoft Office Word HTML Bing Yahoo Meta Kenshoo Excel PowerPoint Google Apps Script Data Studio Google Search Console Sprinklr Google ComScore Snapchat Pinterest LinkedIn DoubleClick+10 more

What Interactive Avenues Is Building

◆Challenges

Capacity and resource management
Scaling integrated team
Optimising project efficiency
Reducing delivery costs
Improving workflow velocity
Delivery bottlenecks
Cross-functional coordination
Budget utilization
Upsell opportunities
Account growth

▲Active Projects

Sem campaign development
Campaign optimization towards client goals
Social media and digital campaigns for sports brands
Non-client specific projects per quarter
Retail & platform partnerships
Integration of ai tools into day-to-day operations
Implementing qa processes and ai validation layers
Search engine marketing (sem) campaigns
Domestic and international seo projects
Ai-first delivery workflows

Hiring Activity

Accelerating30 roles · 20 in 30d

Department

Marketing

Sales

Ops

Product

Seniority

Senior

Manager

Mid

Director

Lead

Junior

Notable leadership hires: Performance Marketing Head, Group Head

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About Interactive Avenues

Interactive Avenues is India's largest full-service digital marketing agency, headquartered in Mumbai with regional offices in Gurugram, Bengaluru, Chennai, and Kolkata. The company serves mid-market and enterprise clients across e-commerce, retail, sports, and platform partnership verticals with integrated teams across digital strategy, creative, paid search, social media, SEO, data analytics, and web development. Delivery spans SEM campaigns, programmatic media buying, social campaigns, and international SEO projects. The org currently operates 501–1,000 employees and is actively hiring, particularly in marketing and senior individual-contributor and manager-level roles.

HeadquartersMumbai, Maharashtra

Company Size501–1,000 employees

Founded2006

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Interactive Avenues use?

Primary stack: Google Ads, Meta, Kenshoo, Semrush for campaign management and SEM; MoEngage and WebEngage for campaign orchestration; Google Analytics 4, Data Studio, and Hotjar for analytics; Figma for design; ChatGPT and Jasper for content creation; AWS for infrastructure.

What is Interactive Avenues working on?

Core projects: SEM and social campaign development for sports brands and e-commerce clients; domestic and international SEO; integrating AI tools into delivery workflows; implementing QA and AI validation layers; optimizing campaign efficiency and reducing delivery costs through workflow automation.