Grupo Experience Tech Stack

Direct-response education and supplements platform serving 300K+ students globally

Advertising Services Belo Horizonte , Minas Gerais 51–200 employees Founded 2020 Partnership

Grupo Experience operates a direct-response marketing business built around digital education and performance supplements, reaching over 300,000 students across 160+ countries. The tech stack reveals a campaign-execution engine: Adobe creative tools, Taboola/Outbrain for native ads, Active Campaign and Hotmart for email/course fulfillment, plus emerging automation via n8n and Make. Hiring is heavily skewed toward marketing (18 roles) with minimal engineering (1), and the project list—VSL production, funnel optimization, affiliate performance tracking—shows the company is operationally mature in demand-generation but now scaling video and workflow automation as conversion levers.

Tech Stack 67 technologies

Core StackAdobe Premiere Pro Google Ads WordPress n8n ClickUp Trello Make ActiveCampaign Klaviyo Looker Power BI Tableau Adobe After Effects Taboola Outbrain Gmail Excel Active Campaign WhatsApp Business API Elementor Hotmart Google Sheets Webflow HTML DNS SSL WhatsApp Telegram Google Drive ChatGPT+33 more

Adoptingn8n AWS GCP

Replacingn8n

What Grupo Experience Is Building

◆Challenges

High volume of campaigns
Increasing conversion rates
Increasing affiliate growth
Optimizing affiliate performance
Improving support processes
Improving video conversion rates
Monitoring affiliate performance metrics
Ensuring campaign delivery speed
Reducing response time
Migrating pipelines from n8n to cloud-native

▲Active Projects

Email marketing campaigns
Native ads campaign optimization
Email and whatsapp broadcast campaigns
Sales funnel and landing page development
Vsl production
Track quality metrics
Ai tool integration for video production
Redtrack configuration and monitoring
Google ads account setup
Weekly performance reporting

Hiring Activity

Decelerating30 roles · 6 in 30d

Department

Marketing

Data

Design

Ops

Support

Customer-Success

Engineering

Seniority

Mid

Senior

Junior

Manager

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About Grupo Experience

Grupo Experience is a direct-response marketing company specializing in digital education and wellness supplements. Founded in 2020 and headquartered in Belo Horizonte, Brazil, the company has built a platform serving over 300,000 students in more than 160 countries. Revenue generation flows through email marketing, native advertising, and affiliate-partner networks; course delivery and product fulfillment run on Hotmart and WordPress. The organization operates at a scale requiring high-velocity campaign production and real-time performance monitoring, reflected in active projects around VSL creation, landing-page development, and affiliate metrics tracking. Current growth priorities include video conversion optimization and migration toward cloud-native automation infrastructure.

HeadquartersBelo Horizonte , Minas Gerais

Company Size51–200 employees

Founded2020

Hiring MarketsBrazil

Frequently Asked Questions

What marketing tools does Grupo Experience use?

Active Campaign for email, Taboola and Outbrain for native ads, Google Ads, Hotmart for course delivery, Klaviyo for customer engagement, and n8n/Make for workflow automation.

Is Grupo Experience hiring engineers?

Engineering hiring is minimal (1 open role); the org is marketing-dominant with 18 active marketing positions and lightweight data/ops/support teams.

What is Grupo Experience working on?

Email and WhatsApp broadcast campaigns, VSL and video production optimization, sales-funnel development, native ad campaign tuning, and migration from n8n to cloud-native pipeline infrastructure.