Ingenio Tech Stack
Spiritual wellness marketplace network with 20+ brands in astrology, tarot, and life advice
Ingenio operates a portfolio of 20+ spiritual and emotional wellness marketplaces (Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, Kang) connecting users with advisors. The tech stack reveals a marketing-first, data-driven operation: heavy investment in customer engagement platforms (Optimove, Iterable), mobile-first development (Flutter, iOS, Android), and data infrastructure (Snowflake, dbt, Airflow, SageMaker) for personalization. Current hiring focuses on marketing leadership and product, with active projects centered on reducing churn, improving lifetime value, and scaling regional expansion—signals of a mature portfolio facing classic retention and efficiency challenges.
Tech Stack 42 technologies
What Ingenio Is Building
◆Challenges
- Reducing churn
- Improving ltv
- Engaging users
- Scaling brands to mass-market adoption
- Reducing internal overlap and cannibalization
- Enhancing brand health tracking
- Accelerating growth in a rapidly expanding brand
- Scaling efficiently
- Acquisition efficiency
- User journey friction
▲Active Projects
- Personalized customer journeys
- Loyalty program development
- A/b testing framework
- Rebranding core brands
- Mid- and upper-funnel gtm execution
- Implement ai tools for marketing scaling
- Regional strategy for psíquicos across latam and iberia
- Brand pr strategy across the region
- Influencer marketing program
- Acquisition and activation growth strategy
