Hubify - Marketing Digital de Performance Tech Stack

Marketing and sales agency building data infrastructure for customer intelligence

Advertising Services São Paulo 51–200 employees Founded 2016 Privately Held

Hubify operates a performance marketing agency built on a sophisticated data stack: HubSpot, Databricks, Snowflake, Apache Airflow, and RD Station. The tech mix reveals an internal shift toward CDP-like infrastructure—projects show active work on middleware, data lakes, and lead scoring, while pain points center on unifying customer data and real-time personalization. Marketing dominates hiring (12 roles), but data and engineering capacity suggests the agency is evolving from pure service delivery into a platform-services model.

Tech Stack 46 technologies

Core StackHubSpot Databricks Kubernetes Apache NiFi Snowflake Apache Airflow Python Google Analytics ClickUp Jira JavaScript Google Ads Meta Ads LinkedIn Ads Power BI Excel Delta Live Tables SQL Git RD Station Marketing Google Search Console Semrush Google Sheets RD Station Notion REST Google Analytics 4 Supermetrics Looker Studio Google Tag Manager+16 more

What Hubify - Marketing Digital de Performance Is Building

◆Challenges

Unifying data for single customer view
Real-time personalized customer communication
Centralizing crm data
Reducing churn
Data governance and integrity
Improving revenue pipeline efficiency
Improving upsell
Managing crises
Project delivery delays
Communication gaps

▲Active Projects

Middleware integrator and data lake for crm data processing
Data integration to transform crm into cdp
Integration with conversational marketing platforms
Lead scoring strategy implementation
Marketing automation optimization
Multichannel journey creation
Integration of marketing automation platforms
Lead scoring optimization
Bpmn process design for automation
Upsell and cross sell opportunity management

Hiring Activity

Steady20 roles · 8 in 30d

Department

Marketing

Data

Support

Design

Engineering

Finance

Product

Seniority

Mid

Senior

Manager

Junior

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About Hubify - Marketing Digital de Performance

Hubify is a Brazilian performance marketing and sales agency founded in 2016, headquartered in São Paulo. The firm serves mid-market clients across digital marketing, inbound, paid media, e-commerce, and marketing automation—with deep integrations into HubSpot and RD Station. At 51–200 employees, Hubify combines client-facing service delivery (marketing, support) with internal data infrastructure work (middleware, CDPs, lead scoring automation). The company operates across marketing, data, support, design, engineering, product, and finance functions.

HeadquartersSão Paulo

Company Size51–200 employees

Founded2016

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Hubify use?

Hubify uses HubSpot, RD Station Marketing, Snowflake, Databricks, Apache Airflow, Python, SQL, Kubernetes, Google Analytics 4, Looker Studio, Power BI, Semrush, and ClickUp across marketing operations, data, and analytics.

What is Hubify working on?

Active projects include building a middleware integrator and data lake for CRM data, transforming CRM into a CDP, integrating conversational marketing platforms, implementing lead scoring strategies, and designing BPMN process automation for upsell and cross-sell.