Creative agency with AI-native product and data infrastructure
HSAD North America is a full-service creative and marketing agency operating from New Jersey and Los Angeles, but the tech stack reveals a significant infrastructure play: advanced analytics (Google Analytics, Adobe, BigQuery, Snowflake, Redshift), modern application frameworks (React, Next.js, FastAPI, Spring Boot), and early-stage AI tooling (LangChain, LlamaIndex, Pinecone, Weaviate, OpenAI, Cohere). Active projects around conversational commerce, semantic search, and API-first AI microservices suggest the agency is building internal product capabilities alongside client work—a rare posture for traditional creative shops. The hiring mix is product-heavy (5 product roles) relative to engineering (2), indicating a transition toward product-led growth.
HSAD North America is a full-service marketing and creative agency with expertise in brand strategy, digital and traditional marketing, design, experiential activation, and social media. The company operates offices in New Jersey and Los Angeles, serving domestic and global clients. With 201–500 employees and an expanding tech infrastructure—including data warehousing (BigQuery, Snowflake, Redshift), business intelligence (Tableau), and proprietary AI systems—the organization is extending beyond traditional agency services into product and platform development. Current project focus spans conversational commerce, semantic search, and custom analytics dashboards.
HSAD uses Google Analytics, Adobe Analytics, BigQuery, Snowflake, Redshift, Tableau for analytics; React, Next.js, FastAPI, Spring Boot for application development; and LangChain, LlamaIndex, Pinecone, Weaviate, OpenAI, Cohere for AI systems. Media buying tools include DV360, SA360, Meta, Google Ads.
Key projects include conversational commerce, semantic search, API-first AI microservices, content generation, custom insights dashboards, and market research implementation. Data-guided UX vision and ecommerce user experience improvements are active priorities.
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