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Honasa Consumer Ltd. Tech Stack

Digital-first FMCG conglomerate scaling across India with six consumer brands

Personal Care Product Manufacturing Gurgaon, Haryana 501–1,000 employees Founded 2016 Privately Held

Honasa Consumer operates a portfolio of six beauty and personal-care brands (Mamaearth, The Derma Co, Aqualogica, BBLUNT, Dr Sheth's, Staze) built for e-commerce and direct-to-consumer channels across 500+ Indian cities. The tech stack is marketing-operations heavy—Adobe creative suite, Google/Meta ad platforms, Amazon seller tools—with no adopting/replacing signals, suggesting a company focused on executing current capabilities at scale rather than infrastructure modernization. Active hiring leans marketing (7 roles) and sales (4), indicating aggressive customer acquisition and campaign velocity rather than platform buildout.

Tech Stack 26 technologies

Core StackPython Adobe Photoshop Adobe Illustrator Google Ads Meta Ads Google Analytics Adobe Premiere Pro After Effects SQL Microsoft Office Adobe After Effects Blender Meta Google YouTube Amazon Seller Central Amazon Ads Excel Google Sheets Meta Business Manager Google Tag Manager CapCut Instagram Google Analytics 4 Photoshop Cinema 4D

What Honasa Consumer Ltd. Is Building

◆Challenges

Process improvements to reduce costs
Error reduction
Inventory management challenges
Product listing optimization
Online sales growth
Reducing logistics costs
Improving delivery times
Enhancing operational performance
Optimizing roi and budget utilization
High-volume creative pipeline

▲Active Projects

Wms implementation
Sop maintenance
Paid campaign creatives
Short-form video editing
E-commerce banner design
Platform-specific promotions and campaigns
Sales performance analysis
Pricing and discount strategy
New product launches
Sso growth

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing

7

Sales

4

Ops

2

Data

1

Design

1

Seniority

Manager

5

Senior

4

Mid

3

Intern

2

Junior

1

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About Honasa Consumer Ltd.

Honasa Consumer is an India-based FMCG house of brands founded in 2016 and headquartered in Gurgaon. The company takes a digital-first approach to consumer acquisition and fulfillment, selling directly to end consumers through e-commerce channels rather than traditional retail. The brand portfolio spans skincare (Mamaearth, The Derma Co, Aqualogica), haircare (BBLUNT), dermatology (Dr Sheth's), and color cosmetics (Staze). The company operates across 500+ Indian cities. Current organizational scale is 501–1,000 employees, privately held, and backed by Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners.

HeadquartersGurgaon, Haryana

Company Size501–1,000 employees

Founded2016

Hiring MarketsIndia

Frequently Asked Questions

What brands does Honasa Consumer own?

Honasa operates six digital-first consumer brands: Mamaearth (skincare), The Derma Co (skincare), Aqualogica (skincare), BBLUNT (haircare), Dr Sheth's (dermatology), and Staze Beauty (color cosmetics).

What marketing platforms does Honasa use?

Stack includes Google Ads, Meta Ads, Amazon Ads, Google Analytics 4, Meta Business Manager, and Google Tag Manager. Creative production relies on Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and CapCut for short-form video.