hoichoi Tech Stack

Bengali streaming platform with 600+ films and 200+ original shows

Entertainment Providers Kolkata, West Bengal 51–200 employees Privately Held

hoichoi operates a subscription video platform serving Bengali-language content to audiences across India and diaspora markets. The engineering stack — Node.js, Go, Kubernetes, Kafka, and observability tools (Prometheus, Grafana, Jaeger) — reflects infrastructure built for OTT scale: active projects center on payment orchestration, subscription lifecycle, and traffic spike resilience, while stated pain points (OTT traffic spikes, transaction scaling, D30 retention decline) map directly to the technical surface area being built. Hiring velocity is accelerating with mid-to-senior engineering roles, signaling active infrastructure and feature buildout.

Tech Stack 51 technologies

Core StackNode.js Go AWS Docker Kubernetes Terraform GitHub Actions GitLab CI/CD Jenkins Prometheus Grafana Elasticsearch Loki OpenTelemetry Redis Kafka RabbitMQ MongoDB Figma Kotlin Stripe OpenSearch Jaeger AWS SQS Vault AWS Secrets Manager IAM Kotlin Multiplatform StateFlow Razorpay+19 more

What hoichoi Is Building

◆Challenges

Improving platform reliability
Scaling for ott traffic spikes
Cloud cost optimisation
Ux issues impacting activation, conversion, and retention
High-traffic payment system scaling
Concurrency and latency optimization
Transaction scale management
D30 retention decline
Subscriber churn

▲Active Projects

Containerized infrastructure
Ci/cd pipeline design
Observability platform
Payment and subscription flows
Content-access flows
Compose multiplatform ui components
Payment orchestration backend
Subscription lifecycle backend
User entitlements service
Build dashboards for product metrics

Hiring Activity

Accelerating7 roles · 5 in 30d

Department

Engineering

Data

Design

Executive

Product

Seniority

Mid

Senior

Intern

Junior

Lead

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About hoichoi

hoichoi is the streaming platform for Bengali entertainment, launched in 2017 as a digital property of SVF Entertainment, a media company based in Kolkata with expertise in film, television, and distribution. The catalog contains 600+ films, 200+ original shows, and over 2000 hours of content. The platform is a subscription service reaching audiences in India and Bengali diaspora communities globally. The company operates with 51–200 employees and is headquartered in Kolkata, West Bengal.

HeadquartersKolkata, West Bengal

Company Size51–200 employees

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does hoichoi use?

Backend: Node.js, Go, Kafka, RabbitMQ, MongoDB, Redis. Infrastructure: AWS, Docker, Kubernetes, Terraform. Observability: Prometheus, Grafana, Elasticsearch, Jaeger, OpenTelemetry. CI/CD: GitHub Actions, GitLab CI/CD, Jenkins. Mobile: Kotlin, Kotlin Multiplatform. Payments: Razorpay, Stripe.

What is hoichoi working on?

Core projects include containerized infrastructure, CI/CD pipeline design, observability platform, payment and subscription systems, content-access flows, multiplatform UI components, subscription lifecycle management, user entitlements services, and product analytics dashboards. Pain points in scaling OTT traffic, transaction management, and D30 retention are driving technical investment.