Hightouch Tech Stack

Composable CDP and reverse ETL platform for data-driven marketing

Software Development San Francisco, CA 201–500 employees Privately Held

Hightouch operates a reverse ETL and composable CDP platform connecting data warehouses (Snowflake, Databricks, BigQuery) to marketing channels (Braze, Iterable, Salesforce, Meta, Snapchat). The stack reveals a data-to-activation architecture: heavy warehouse tooling upstream (dbt, Fivetran), streaming infrastructure (Kafka, Kinesis), and multi-channel marketing integrations downstream. Sales hiring (27 roles) dominates the active pipeline, and pain-point clustering around lead generation, sales pipeline scaling, and top-of-funnel bottlenecks signals a go-to-market engine under strain—matched by active projects in outbound motion, land-and-expand, and southern Europe expansion.

Tech Stack 43 technologies

Core StackSnowflake Databricks BigQuery Fivetran dbt Braze Iterable Salesforce JavaScript TypeScript Go Python Kafka Pandas Rippling React Next.js GCP Salesforce Data Cloud SQL Meta Snapchat Kinesis Polars Jupyter CSS Sanity Motion GSAP Google Workspace+11 more

AdoptingSnowflake Databricks Turbo

What Hightouch Is Building

◆Challenges

Net-new business capture
Sales process scaling
Warehouse performance and cost optimization
Scaling sales organization
Highly competitive environment
Access control framework
Scaling sales pipeline
Generating top of the funnel leads
Technical obstacles in sales
Top of funnel bottleneck

▲Active Projects

Lead generation
Customer onboarding
Go-to-market strategy in southern europe
Process playbooks development
Building pipeline through outbound and land-and-expand motions
Design system expansion
Partner enablement program
New revenue pilot
Customer pocs
Personalization and product recommendation

Hiring Activity

Steady75 roles · 30 in 30d

Department

Sales

Engineering

Marketing

Ops

Support

Data

Design

Seniority

Senior

Mid

Manager

Junior

Lead

Director

Staff

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About Hightouch

Hightouch is a composable CDP and marketing activation platform that moves customer data from warehouses into marketing tools. The product sits between data warehouses and channels like Braze, Iterable, and Salesforce, enabling reverse ETL, identity resolution, and AI-driven decisioning for marketers. The company operates across the United States, UK, France, Australia, and New Zealand. Active projects span customer onboarding, lead generation, process playbooks, and personalization—indicating both product development and go-to-market scaling work. The organization is 201–500 employees, with sales teams anchoring growth initiatives alongside engineering and marketing functions.

HeadquartersSan Francisco, CA

Company Size201–500 employees

Hiring MarketsUnited States, New Zealand, Australia, United Kingdom, France

Frequently Asked Questions

What data warehouses does Hightouch integrate with?

Snowflake, Databricks, and Google BigQuery are primary integrations. The stack also includes Fivetran for data movement and dbt for transformation.

What marketing platforms does Hightouch connect to?

Braze, Iterable, Salesforce Data Cloud, Salesforce, Meta, and Snapchat are actively used integrations, with broader support across advertising and messaging tools.