Hightouch Tech Stack

Composable CDP and agentic marketing platform for campaign automation

Software Development San Francisco, CA 201–500 employees Privately Held

Hightouch operates a composable CDP with an agentic marketing layer, designed to let marketers build and execute campaigns without engineering handoffs. The tech stack reveals a mature data-warehouse-agnostic approach (Snowflake, Databricks, BigQuery all in use) paired with advertising and martech connectors (The Trade Desk, Braze, Iterable, Marketo, HubSpot). Sales-led hiring velocity (26 of 66 active roles) combined with pain points around quota attainment and complex buying committees signal a mid-market push into enterprise—a shift that requires both closing larger deals and scaling adoption within existing accounts.

Tech Stack 43 technologies

Core StackSnowflake Databricks BigQuery The Trade Desk Fivetran dbt Braze Iterable Kafka Rippling Slack Salesforce HubSpot Marketo Looker Gong JavaScript TypeScript Go Python Pandas GCP Salesforce Data Cloud Kinesis Framer Outreach LinkedIn Sales Navigator Snapchat Polars Jupyter+12 more

AdoptingSnowflake Databricks Turbo

What Hightouch Is Building

◆Challenges

Increasing adoption
Capturing net-new business
Scaling high-throughput streaming infrastructure
Quota attainment
Improving developer productivity
Data warehouse performance costs
Technical obstacles in sales
Complex buying committees
Generating top of the funnel leads
Retaining enterprise customers

▲Active Projects

Go-to-market strategy for adtech products
Agentic personalization platform
Data warehouse performance costs
Proof-of-concept engagements
Adoption strategy
Real-time personalization engine
Ingest clickstream data infrastructure
Partner-driven roadmap items
Ship creative to millions of impressions
Use case surfacing

Hiring Activity

Accelerating65 roles · 35 in 30d

Department

Sales

Engineering

Support

Marketing

Ops

Product

Data

Seniority

Senior

Mid

Manager

Junior

Lead

Director

Principal

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About Hightouch

Hightouch is a CDP and marketing platform built for in-house teams to design, personalize, and activate campaigns across owned channels and ad platforms. The product integrates customer data from warehouses (Snowflake, Databricks, BigQuery) and marketing tools (Salesforce, HubSpot, Braze, Iterable) into a single workspace, where marketers can compose and deploy campaigns with AI assistance. The company serves marketing and data teams at mid-market and enterprise organizations. Active projects span real-time personalization engines, clickstream data ingestion, and adtech go-to-market strategy, alongside internal challenges in scaling streaming infrastructure and managing data warehouse costs—constraints that shape both product roadmap and GTM.

HeadquartersSan Francisco, CA

Company Size201–500 employees

Hiring MarketsUnited States, New Zealand, France, Australia, United Kingdom, Japan, Canada

Frequently Asked Questions

What data platforms does Hightouch support?

Hightouch integrates with Snowflake, Databricks, and BigQuery as primary warehouse sources, plus event streams via Kafka and AWS Kinesis. It also ingests data from Fivetran and connects to martech via Salesforce Data Cloud and Braze.

What is Hightouch's core product?

Hightouch is a composable CDP with an agentic marketing layer that lets teams build end-to-end campaigns from warehouse data. It supports real-time personalization, reverse ETL, identity resolution, and campaign orchestration across email, ads, and loyalty channels.

How this profile is built

Hightouch's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.