HeyMax operates a loyalty-and-travel-rewards network connecting consumers to 800+ merchants and 30+ redemption partners. The modern data stack—Python, SQL, BigQuery, dbt, Airbyte, Airflow—combined with active adoption of n8n signals investment in real-time event pipelines and self-serve analytics. Hiring momentum clusters in marketing and data roles, while projects span partner onboarding, growth experiments, and campaign performance analysis, indicating a push to scale both supply-side (merchant partnerships) and demand-side (user acquisition and engagement) in parallel.
Notable leadership hires: Creative Lead, Tech Lead
HeyMax is a Singapore-based loyalty platform launched in 2023 that lets users earn and redeem points—called Max Miles—across a network of merchants and travel partners. The core mechanics: earn points from everyday spending at partner merchants, redeem directly for flights, hotels, or other rewards programs, with no expiration or fees. The company operates a two-sided marketplace, serving both individual consumers seeking travel value and merchant and travel partners seeking customer acquisition and engagement. At 11–50 employees, HeyMax is building out engineering, data, and go-to-market capabilities, with active expansion into Malaysia and Singapore.
Python, SQL, BigQuery, dbt, Airbyte, and Apache Airflow form the core. The company is actively adopting n8n for workflow automation and uses Claude for AI/NLP tasks. Creative production includes After Effects, CapCut, and Runway for motion and visual content.
Self-serve analytics models, product event pipelines, a modern data stack implementation, growth experiments, partner onboarding systems, and campaign performance tools. Recent projects include brand identity systems and short-form visual content production for marketing.
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