Amplify Tech Stack

Shopify upsell and cross-sell automation for direct-to-consumer brands

Software Development Tel Aviv, Israel 11–50 employees Privately Held

Amplify builds growth automation tools for Shopify merchants, with a stack centered on Node.js + React + PostgreSQL + Shopify APIs. The team is engineering-focused (10 developers) and deliberately lean on support (8), suggesting they prioritize product robustness over heavy customer handholding. Active pain points—theme conflicts, app integration issues, onboarding friction—point to a company wrestling with Shopify's platform constraints while scaling merchant adoption.

Tech Stack 23 technologies

Core StackShopify JavaScript Vue React Node.js Nest.js Prisma PostgreSQL Heroku Temporal GitHub Sentry New Relic TypeScript HubSpot Zoom CSS HTML Liquid SQL AWS ECS Notion

AdoptingJavaScript Liquid

What Amplify Is Building

◆Challenges

Retention risk
Performance issues
Theme conflicts
App integration issues
Recurring onboarding challenges
Expansion opportunities
High-volume merchant needs
Performance bottlenecks
Increasing merchant revenue
App integrations

▲Active Projects

Technical playbooks
Upsell opportunity identification
Shopify api integration
Pre- and post-installation workflows
Shopify merchant onboarding
Core platform feature development
Cloud architecture fine-tuning
Customer goal translation to use cases
Repeatable workflows
Technical documentation

Hiring Activity

Decelerating20 roles · 3 in 30d

Department

Engineering

Support

Seniority

Mid

Manager

Senior

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About Amplify

Amplify is a Shopify app developer focused on revenue-lifting features: upselling, cross-selling, and order-optimization workflows for direct-to-consumer brands. The product sits inside Shopify's admin and storefront, using Liquid templates and Shopify APIs to inject dynamic offer logic. The 11–50-person team is headquartered in Tel Aviv and distributed across support hubs in Latin America (Costa Rica, Mexico, Colombia, Nicaragua, Honduras) and Eastern Europe (Poland, Ukraine, India), reflecting cost-efficient scaling and merchant-support coverage across time zones.

HeadquartersTel Aviv, Israel

Company Size11–50 employees

Hiring MarketsCosta Rica, Mexico, Colombia, Nicaragua, Honduras, India, Poland, Ukraine

Frequently Asked Questions

What tech stack does Amplify use?

Node.js + Nest.js backend, React + Vue frontend, PostgreSQL + Prisma ORM, Shopify APIs, AWS ECS + Heroku for hosting, Temporal for workflows, Sentry + New Relic for observability.

What are Amplify's main product challenges?

Theme conflicts on Shopify storefronts, app integration friction with third-party tools, recurring merchant onboarding friction, and performance bottlenecks under high-volume merchant traffic.