Data-driven marketing consulting and customer experience platform
Hansa Cequity is a consulting firm combining SQL, Python, AWS data infrastructure (Redshift, Glue, Athena), and BI tools (Tableau, Power BI) to build customer experience strategies and campaigns. The active project list—scalable ETL workflows, feature engineering, fraud detection, and portfolio analytics—reveals a shift beyond traditional marketing consulting into data science and platform work. Sales hiring dominates the current funnel (6 of 12 open roles), but the concurrent emphasis on data and product projects signals a scaling toward managed services or productized analytics offerings.
Hansa Cequity is a marketing consulting firm founded in 2008 and headquartered in Mumbai. The company uses data integration, analytics, and marketing automation to help mid-market brands build customer acquisition and retention strategies. Core service lines include customer experience strategy, data analytics, digital campaign management, loyalty programs, and customer service operations. The technology stack—SQL, Python, AWS (Redshift, Glue, Athena), Tableau, Power BI, Databricks—supports data pipeline and analytics work across client campaigns and internal data science projects. The organization operates primarily in India and is privately held with 201–500 employees.
SQL, Python, AWS (Redshift, Glue, Athena), Tableau, Power BI, Apache Airflow, Databricks, and R. They also use Mixpanel for analytics and MongoDB for data storage.
Scalable ETL and data pipelines, BI dashboards, feature engineering and model evaluation, fraud detection and mortality prediction models, and analytics support across OTT and mobile platforms.
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