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Guidebook Inc. Tech Stack

No-code mobile app platform for event management and attendee engagement

Technology, Information and Internet San Francisco, CA 11–50 employees Founded 2011 Privately Held
guidebook.com LinkedIn

Guidebook builds no-code mobile apps for conferences, corporate events, and universities. The tech stack (Python, Django, PostgreSQL, AWS) supports a SaaS operation with Salesforce + Marketo for GTM. The hiring mix is heavily sales-skewed (4 roles) against 1 engineering slot, while project and pain-point data reveal a business in GTM expansion mode: active work on education vertical strategy, pipeline development, and churn reduction—not product-stage problems.

Tech Stack 14 technologies

Core StackPython Django PostgreSQL AWS Salesforce Slack Jira Marketo ZoomInfo AWS ECS AWS EKS Apple App Store Chili Piper Unbounce

What Guidebook Inc. Is Building

◆Challenges

  • Reducing churn
  • Improving renewal process
  • Identifying untapped revenue potential
  • Driving revenue growth in higher education
  • Soc 2 / iso 27001 readiness
  • Improving ci/cd pipelines
  • Improving incident response workflow
  • Generating qualified leads
  • Increasing upsell revenue
  • Seamless renewal process

▲Active Projects

  • New add-on sales
  • Renewals and upsell process
  • Pipeline development
  • Edu revenue target
  • Edu vertical go-to-market strategy
  • Backend services for internal systems
  • Ci/cd pipeline improvements
  • Cloud infrastructure management
  • New business development
  • Success plan for adoption

Hiring Activity

Steady7 roles · 3 in 30d

Department

Sales
4
Engineering
1
Ops
1
Support
1

Seniority

Manager
2
Mid
2
Director
1
Junior
1
Senior
1
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About Guidebook Inc.

Guidebook is a no-code platform that lets event organizers build fully customized mobile apps without coding. Since 2011, the company has served over 100 million users across universities, conferences, associations, and corporate clients. The product includes features like personalized schedules, interactive maps, real-time updates, gamification, and offline access. Guidebook operates as a lean, 11–50-person team based in San Francisco, with infrastructure on AWS and GTM motions centered on Salesforce and Marketo.

HeadquartersSan Francisco, CA
Company Size11–50 employees
Founded2011
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Guidebook use?

Python, Django, and PostgreSQL for backend; AWS (ECS, EKS) for infrastructure; Salesforce and Marketo for sales and marketing operations; Slack and Jira for internal tools.

What is Guidebook working on?

Education vertical expansion (revenue target, go-to-market strategy), renewals and upsell processes, pipeline development, backend service improvements, and churn reduction.

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