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GT's Living Foods Tech Stack

Kombucha and fermented foods brand scaling retail distribution and direct consumer engagement

Food and Beverage Services Beverly Hills, California 501–1,000 employees Founded 1995 Privately Held

GT's Living Foods is a 30-year-old independent kombucha and fermented-foods producer now leaning heavily into marketing infrastructure and data analytics. The hiring mix (22 marketing roles, 10+ in operations/data/logistics) and active projects reveal a shift toward retail-media planning, data-driven activation, and Power BI analytics—pointing to a company moving beyond craft production into scaled CPG distribution. Pain points around conversion, shelf visibility, and margin compression signal the operational tension between premium positioning and mass retail reach.

Tech Stack 19 technologies

Core StackDynamics 365 ADP AWS Power BI Microsoft Office Instacart Amazon Ads Criteo PowerPoint Excel Instagram TikTok X YouTube Pinterest PLC CMMS

What GT's Living Foods Is Building

◆Challenges

Improving conversion rates
Boosting new consumer engagement
Accelerating ai adoption
Transforming raw data into actionable insights
Short shelf life
Increasing sales
Sales goals
High cost-of-goods dynamic
Thin margins
Increasing product visibility at retailers

▲Active Projects

Field marketing events
In-store demos
Guerrilla marketing
Enterprise-grade power bi solutions
Improvements to the company’s electronic file management
Ai adoption initiatives
Retail media planning
Integration of digital media with in-store efforts
Scalable activation toolkits for new product launches
Data-driven decision-making platform

Hiring Activity

Steady35 roles · 10 in 30d

Department

Marketing

22

Manufacturing

3

Ops

3

Data

2

HR

2

Logistics

2

Engineering

1

Operations

1

Seniority

Junior

19

Senior

6

Manager

5

Mid

4

Director

2

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About GT's Living Foods

GT's Living Foods manufactures and distributes kombucha, kefir, coconut yogurt, mushroom elixirs, and collagen tea—all positioned around fermentation, probiotics, and gut health. Founded in 1995 and still family-owned, the company operates across the United States, Canada, and Peru. The product line includes flagship SYNERGY® Raw Kombucha alongside newer SKUs like AURA Collagen Tea. Distribution spans both direct-to-consumer and retail channels, with presence in grocery, natural-food, and convenience networks. The organization runs a 501–1,000 employee base headquartered in Beverly Hills, California.

HeadquartersBeverly Hills, California

Company Size501–1,000 employees

Founded1995

Hiring MarketsUnited States, Canada, Peru

Frequently Asked Questions

What is GT's Living Foods' tech stack?

Primary tools: Dynamics 365, ADP, AWS, Power BI, Microsoft Office. Marketing stack includes Instagram, TikTok, YouTube, Pinterest, Amazon Ads, and Criteo for retail media. No AI or major adopting/replacing signals in current data.

What is GT's Living Foods working on?

Field marketing events, in-store demos, retail-media planning, Power BI analytics, digital-in-store integration, AI adoption, new-product launch toolkits, and data-driven decision platforms. Heavy focus on conversion improvement and consumer visibility at retail.