GSTV operates a national video advertising network deployed across tens of thousands of fuel retailers, reaching approximately 1 in 3 American adults monthly. The tech stack reveals a data-driven operation: Snowflake + Domo for analytics, MongoDB + DynamoDB for real-time inventory, AWS Kinesis for streaming, and Salesforce for campaign management. Pain points around retailer retention, network expansion, and Salesforce workflow scaling indicate GSTV is at an inflection point—growing distribution requires tighter integration between supply-side (retailer partnerships) and demand-side (advertiser campaigns) systems.
GSTV is a video advertising network that places full-motion ads at gas station pumps and convenience store point-of-sale locations. The company sells campaigns to national advertisers and manages relationships with major fuel retailers including 7-Eleven, Circle K, BP, Chevron, and Shell. GSTV's core value proposition is built on purchase-behavior analytics: internal data shows that viewers generate higher spending across retail, services, and consumer goods categories following a fuel transaction. The company is based in Detroit, Michigan, and operates with a 51–200-person team structured around marketing, sales, and data functions.
GSTV uses Salesforce for campaign management, Snowflake + Domo for analytics and reporting, MongoDB + DynamoDB for data storage, AWS Kinesis for real-time streaming, and Python + SQL for analytics and pipelines.
GSTV is headquartered in Detroit, Michigan, and was founded in 2006.
GSTV is focused on retailer expansion and network growth, including non-contracted retailer recruitment, promotional content management, sales enablement, and improvements to data pipeline efficiency.
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