INDG | Grip Tech Stack

Automated CGI and product content generation for global brands

Technology, Information and Internet Amsterdam, North Holland 201–500 employees Founded 1999 Privately Held

INDG operates a two-tier content production business: a services arm handling large-scale 3D rendering and digital twin work, and Grip, a SaaS platform that automates the conversion of master creative assets into infinite on-brand variations using rule-based generative AI. The hiring profile—engineering and design-heavy, with accelerating velocity across 4 countries—reflects active platform scaling; active projects center on content pipelines, graphics engines, and production automation, while reported pain points (manual workflow bottlenecks, human capacity limits, brand consistency) align precisely with what the platform is built to solve.

Tech Stack 19 technologies

Core StackAfter Effects TypeScript Node.js AWS GitLab CI/CD GitHub Actions Azure DevOps Pulumi Kubernetes Docker Prometheus Grafana Elasticsearch 3ds Max V-Ray Photoshop WebGL WebAssembly Azure

What INDG | Grip Is Building

◆Challenges

Maintaining brand consistency
Manual workflow automation
Resource constraints
Optimizing 3d workflows
Seamless backplate integration
Content crisis
Human capacity to produce assets
Inadequate internal system robustness
Complex client-facing challenges
Saving millions in production costs

▲Active Projects

Deploying grip platform
Computer graphics engine
Integration flow design
Content generation pipeline development
Content production automation solutions
Building content pipelines
Cgi projects for saas platform
Data movement architecture
Content automation platform
Image processing features

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Engineering

Design

Sales

Ops

Product

Seniority

Senior

Mid

Manager

Lead

Notable leadership hires: CG Art Director, Art Director

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About INDG | Grip

INDG is a Netherlands-based technology company founded in 1999 that has built a two-business model: INDG Services handles bespoke large-scale CGI, 3D rendering, and digital twin production for global consumer and automotive brands; Grip (launched 2017) is a SaaS platform that automates product content generation by combining digital twins, brand asset libraries, and rule-bound generative AI to produce high-quality images and videos at scale. The tech stack spans professional 3D tools (3ds Max, V-Ray, Photoshop, After Effects) for asset creation and a modern cloud-native backend (Node.js, TypeScript, WebGL, Kubernetes, Azure/AWS) for the platform layer. Customers include major CPG, automotive, fashion, and healthcare brands.

HeadquartersAmsterdam, North Holland

Company Size201–500 employees

Founded1999

Hiring MarketsBulgaria, Netherlands, South Africa, France

Frequently Asked Questions

What is Grip and how does it work?

Grip is INDG's SaaS platform (launched 2017) that automates product content generation. It uses digital twins, brand asset libraries, and rule-based generative AI to transform master creative assets into infinite on-brand variations of images and videos while maintaining product fidelity and strict brand guidelines.

What tech stack does INDG use?

INDG uses 3ds Max, V-Ray, Photoshop, and After Effects for 3D asset creation; Node.js and TypeScript for backend services; WebGL and WebAssembly for browser rendering; Kubernetes and Docker for orchestration; and Azure/AWS for cloud infrastructure. Monitoring is via Prometheus and Grafana.