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GRENION Brands Tech Stack

Multi-brand beauty group scaling through influencer partnerships and DTC channels

Personal Care Product Manufacturing Mannheim, Baden-Württemberg 51–200 employees Privately Held

GRENION Brands operates a portfolio of seven beauty brands (HelloBody, myRapunzel, Sophie Rosenburg, BANANA BEAUTY, Mermaid & Me, Perkin Hoffmann, Rosental Organics) with a marketing-heavy hiring mix focused on go-to-market execution and influencer collaboration. The tech stack—Klaviyo, Meta, WhatsApp, Instagram, TikTok, CapCut, Figma—is pure DTC playbook, yet internal friction around customer retention and accounting digitalization suggests they're scaling faster than internal ops can follow.

Tech Stack 13 technologies

Core StackKlaviyo Adobe Premiere Pro Figma Adobe Creative Cloud Meta Business Suite WhatsApp Business Instagram TikTok YouTube CapCut Final Cut Pro DATEV Excel

What GRENION Brands Is Building

◆Challenges

Low retention and engagement
Digitalizing accounting processes

▲Active Projects

Go-to-market strategy execution
Influencer collaboration coordination
Market analysis for italy
Influencer and ugc collaborations
Brand partnerships
Adventskalender
Geschenkboxen
Retail-sets
Crm strategy for email, whatsapp, loyalty
Automated customer journeys and segmentation

Hiring Activity

Minimal10 roles · 0 in 30d

Department

Marketing

6

Design

1

Finance

1

Product

1

Seniority

Mid

5

Junior

2

Intern

1

Senior

1

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About GRENION Brands

GRENION Brands is a female- and family-founded beauty group based in Mannheim with a second office in Berlin. The company incubates, scales, and acquires beauty brands through entrepreneur partnerships, currently operating seven distinct portfolio brands. Their go-to-market strategy centers on influencer and user-generated-content collaborations across social platforms (Instagram, TikTok, YouTube), with email and WhatsApp serving as core customer retention channels. The team of 70+ spans marketing, design, finance, and product functions, with active project work on CRM automation, retail product bundling (gift boxes, advent calendars), and geographic expansion into Italy.

HeadquartersMannheim, Baden-Württemberg

Company Size51–200 employees

Hiring MarketsGermany

Frequently Asked Questions

What marketing tools does GRENION Brands use?

Klaviyo for email/SMS, Meta Business Suite and WhatsApp Business for social and messaging, Instagram and TikTok for content distribution, and CapCut/Final Cut Pro for video production.

Is GRENION Brands hiring marketing roles?

Yes. The company has 6 open marketing roles across mid-level and junior seniority, with 11 total active positions. All hiring is currently based in Germany.

What are GRENION Brands' main challenges?

Low customer retention and engagement despite strong reach, plus fragmented accounting processes—indicating scaling friction between brand growth and backend operations.