Commercial equipment finance platform serving manufacturers and distributors
GreatAmerica is a 30-year-old equipment finance company operating at scale ($3.3B+) with a tech stack anchored in Salesforce, Azure, and business systems (Epicor, OnBase). The hiring mix—weighted toward finance and engineering—reflects concurrent pushes on platform modernization and real-time data infrastructure (Databricks, ETL/ELT pipelines); absence of adopting/replacing signals suggests tactical rather than transformational tech shifts, consistent with incremental platform upgrades rather than wholesale migration.
GreatAmerica finances equipment purchases for manufacturers, distributors, resellers, and franchisees across the United States. Based in Cedar Rapids, Iowa, the company has originated $18 billion in cumulative finance volume since 1992 and operates a portfolio exceeding $3.3 billion. Core services span equipment leasing, financing, and complementary advisory offerings. The organization manages high-volume documentation workflows and multi-party lease administration, with active operational challenges in delinquency management, tax compliance, and client onboarding efficiency.
Salesforce (Apex, Lightning Web Components, Visualforce), Microsoft Azure, Epicor ERP, OnBase document management, Databricks, Tableau, Power BI, and integration tools including MuleSoft, Postman, and AsyncAPI.
Current initiatives include multi-year Salesforce platform strategy, cloud-native Azure solutions, real-time and batch data pipelines, platform modernization, ETL/ELT processes, and AI-native engineering capabilities.
GreatAmerica's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.