Commercial equipment financing platform for manufacturers and distributors
GreatAmerica is a $3.3B+ equipment finance company built on a Salesforce + Epicor + OnBase stack, now moving toward cloud-native Azure solutions. The tech mix reveals a hybrid legacy-to-modern transition: heavy reliance on traditional office and document-management tools (Word, Excel, OnBase) paired with modern cloud infrastructure and Salesforce customization (Apex, Lightning Web Components, Copado). Hiring velocity has decelerated, with finance and engineering roles dominant—suggesting focus on consolidation and compliance automation rather than aggressive expansion.
Notable leadership hires: Finance Director
GreatAmerica is the largest family-owned commercial equipment finance company in the United States, headquartered in Cedar Rapids, Iowa since 1992. The company originates equipment leases and financing for manufacturers, distributors, resellers, and franchisees, with life-to-date finance originations exceeding $18 billion. Operations span credit origination, servicing, compliance, and partner enablement. The company operates across 501–1,000 employees and is privately held.
Primary stack: Salesforce (Apex, Lightning Web Components, Visualforce), Epicor, OnBase, Microsoft Office suite, Azure, Jira, Git. Emerging: cloud-native Azure services. Legacy tools remain in active use (Word, Excel, Access).
Active initiatives include cloud migration (Azure), compliance automation (BSA/AML/CFT programs, risk assessments), onboarding process refinement, vendor data accuracy improvement, and backup servicing transition planning. Also building internal BI tooling and compliance tool modifications.
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