Goodway Group Tech Stack

Performance marketing services for retail and ecommerce brands

Advertising Services New York, New York 201–500 employees Privately Held

Goodway Group operates a full-stack marketing services business anchored in programmatic media buying, audience design, and retail commerce activation. The tech stack reveals a heavy reliance on first-party demand-side platforms (The Trade Desk, Criteo) and audience infrastructure (LiveRamp) paired with enterprise tools (Salesforce, Adobe). Current project velocity centers on retail media execution, workflow automation via AI, and billing/reporting automation—suggesting internal process constraints are driving tooling investment alongside client-facing service expansion.

Tech Stack 23 technologies

Core StackThe Trade Desk Zapier Salesforce OpenAI Monday.com Jira PostgreSQL Criteo LiveRamp Adobe Google Meta ChatGPT HTML TikTok Pinterest LinkedIn X Snapchat Excel SQL Google Shopping YouTube Ads

What Goodway Group Is Building

◆Challenges

Improving workflow efficiency
Expanding retail practice nationally
Increasing revenue through new business development
Maintaining robust pipeline
Improving retail media performance
Optimizing campaign activation
Integrating new ad tech platforms
Operational bottlenecks
Process streamlining
Billing automation

▲Active Projects

Design system development
Expanding retail practice nationally
New business development in retail media space
Rmn media execution across channels
Establish campaign activation best practices
Integrate new ad tech platforms
Ai-enabled workflow automation
Co-op billing automation
Data-driven reporting automation
Dynamic template creation

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing

Design

Engineering

Sales

Seniority

Mid

Senior

Director

Junior

Manager

Notable leadership hires: Channel Director Social, Client Strategy Director

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About Goodway Group

Goodway Group is a privately held marketing services firm headquartered in New York serving mid-market and enterprise brands across retail and ecommerce. The company specializes in programmatic media buying, social and search advertising, audience design, and retail media network execution. Their service model spans three areas: commerce (media buying and RMN activation), consulting (strategy and campaign optimization), and connection (audience and performance analytics). Active hiring spans marketing, design, and engineering roles across the US, Colombia, Mexico, and Brazil, with notable focus on retail practice expansion and new business development in retail media.

HeadquartersNew York, New York

Company Size201–500 employees

Hiring MarketsUnited States, Colombia, Mexico, Brazil

Frequently Asked Questions

What ad platforms does Goodway Group use?

The Trade Desk, Criteo, and LiveRamp for programmatic buying and audience activation. Also deploys Google, Meta, TikTok, Pinterest, LinkedIn, Snapchat, and YouTube Ads across social and search channels.

What is Goodway Group working on?

Expanding retail media practice nationally, rolling out AI-enabled workflow automation, building design system infrastructure, automating billing and reporting, and improving campaign activation best practices across RMN channels.