Goodlord Tech Stack

Lettings platform automating transactions for UK property agencies

Real Estate London, England 201–500 employees Privately Held

Goodlord operates a cloud-based lettings platform embedded across 3,500+ UK agencies, automating digital transactions—e-signing, referencing, payments, insurance—to reduce agency workload by 50-75%. The hiring mix (sales and engineering both active, support scaling) and project focus on Salesforce optimization and demand generation signal a maturing commercial operation: the company is shifting from product-centric growth toward sales infrastructure and partnerships (energy sector integration, partnership frameworks, CAC efficiency).

Tech Stack 23 technologies

Core StackTypeScript React Jest Cypress Salesforce HubSpot Zendesk AWS Terraform Kubernetes Datadog Docker Azure Functions Jira React Testing Library Salesforce Service Cloud Vonage Azure Azure Kubernetes Service AWS EKS Azure Monitor Azure Cosmos DB Event Grid

What Goodlord Is Building

◆Challenges

Optimising salesforce and key business systems
Scaling energy partnership
Improving lettings process
Increasing pipeline contribution
Creating commercial impact
Scaling demand generation engine
Improving operational processes
Optimizing cac
Building partnerships from scratch
Scaling technology business

▲Active Projects

Energy partnership with ovo energy
Optimising salesforce and key business systems
Design multi-channel campaigns
Launch new demand generation initiatives
Core product area evolution
Drive automation and efficiencies using salesforce
Optimizing hubspot workflows
Building partnership frameworks and playbooks
Defining mvp integrations
Negotiating revenue models

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Sales

Engineering

Support

Marketing

Ops

Product

Seniority

Senior

Junior

Lead

Mid

Manager

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About Goodlord

Goodlord is a cloud-based lettings platform serving over 3,500 letting agencies across the UK. The product consolidates end-to-end rental transactions—including automated e-signing, tenant referencing, e-payments, and insurance—into a single interface, enabling agencies to cut operational spend by 50-75% and redirect effort toward customer experience and business growth. The company operates a multi-channel go-to-market: developer-led product adoption paired with sales-driven expansion and partnership development. Current priorities include scaling a partnership framework (notably with energy providers), optimizing Salesforce and HubSpot workflows for commercial operations, and building repeatable demand generation.

HeadquartersLondon, England

Company Size201–500 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Goodlord use?

TypeScript, React, Jest, Cypress for frontend/testing; Salesforce, HubSpot, Zendesk for operations; Azure, AWS, Kubernetes, Docker for infrastructure; Datadog, Azure Monitor for observability.

Where is Goodlord headquartered?

London, England. All current hiring is concentrated in the United Kingdom.

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How this profile is built

Goodlord's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.