giftee Tech Stack
Digital gifting and rewards platform spanning eGifts, eVouchers, and loyalty programs
giftee operates a digital gifting platform serving brands across marketing, loyalty, employee engagement, and customer rewards use cases. The stack is polyglot (Ruby on Rails + Go + React/Vue + Flutter) and infrastructure-heavy (Kubernetes, Terraform, AWS ECS/EKS), reflecting both product complexity and scale challenges — data volume and traffic growth are active pain points. Security and SRE investment (5 security roles, vulnerability management and SRE-based infrastructure as top projects) signals a maturing platform after a large-scale unauthorized access incident; the hiring mix skews heavily engineering (45 of 71 open roles) with notable leadership gaps in SRE and security now being filled.
Tech Stack 27 technologies
What giftee Is Building
◆Challenges
- Expanding engineering organization
- Increasing data volume and traffic
- Exploring new gift uses
- Improving reliability availability scalability
- Large-scale unauthorized access incidents
- Incident response
- Complex business process redesign
- Cross-organization architecture challenges
- Service reliability improvement
- Strengthening digital touchpoints
▲Active Projects
- Ai operations overall design
- Data integration between multiple products
- Gift experience team
- Gift issuance common platform development
- Reward suite implementation
- Cross-product data platform strategy
- Sre-based infrastructure improvement
- Security review for product development
- Vulnerability management strategy
- Product security and infra improvement
Hiring Activity
Department
Seniority
Notable leadership hires: Security Chief, Lead Engineer, Security Director
