Direct-to-consumer dental and pet insurance with vertical brand strategy
Getolo operates three vertical D2C insurance brands (dentolo, petolo, vitolo) targeting dental and pet health coverage in Germany. The support team dominates hiring (11 open roles), paired with aggressive marketing and sales scaling — typical of insurtech companies focused on customer acquisition and retention. Active investment in claims automation and payroll optimization suggests operational scaling friction as the company expands into new markets (France launch underway).
Founded in 2015, getolo is a Berlin-based insurtech operating three direct-to-consumer insurance brands covering dental, pet, and general health protection. The company designs understandable, accessible insurance products with built-in prevention and customer support. Operations span product development, claims handling, customer support, and multi-channel acquisition (Google Ads, Meta, TikTok). The 51–200 employee range, concentrated in Germany, reflects a regional-stage insurtech still optimizing core operational processes while preparing for European expansion.
Getolo runs on AWS and Azure cloud infrastructure, uses Personio for HR, DATEV for accounting, and Zendesk for customer support. BI/analytics relies on Metabase, Looker, and Tableau. Automation and workflows are built on n8n and Zapier, with dbt and Python supporting data operations.
Getolo is headquartered in Berlin, Germany, with all current hiring concentrated in Germany as the company prepares for a France product launch.
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