Magic Tech Stack

Virtual assistant and outsourcing platform for business operations

Software Development San Francisco, CA 201–500 employees Founded 2014 Privately Held

Magic operates a distributed virtual assistant service with 201–500 employees structured almost entirely around support delivery (support staff vastly outnumber sales, marketing, and recruitment combined). The tech stack reveals a business-operations DNA—Google Workspace, Asana, NetSuite for ERP, and ServiceTitan for field service—rather than a consumer or developer platform. Adopting Airtable and Notion signals an internal shift toward flexible, no-code data management and operational transparency, likely to scale coordination across their geographically dispersed team.

Tech Stack 103 technologies

Core StackAdobe Photoshop Adobe Illustrator Adobe InDesign Asana NetSuite Google Ads WeChat Google Chat Gmail Google Docs Google Sheets Google Meet Google Calendar Google Workspace LinkedIn Microsoft Office Google Drive Google Search Meta Google Keyword Planner SEMrush Ahrefs Google Tag Manager Google Analytics 4 ServiceTitan CallRail Meta Pixel Looker Studio Google Search Console Meta Business Manager+72 more

AdoptingAirtable Notion

What Magic Is Building

◆Challenges

Peak periods bookkeeping
Reducing operational friction
Reducing bottlenecks
Increasing qualified leads
Improving conversion consistency
Data integrity
Maintaining brand consistency
Enhancing brand visibility
Proposal throughput
Reducing logistical friction

▲Active Projects

Podcast production using riverside platform
Monday.com workspace optimization
Promotional videos for events and product launches
Mobile application content development
Corporate communications video content
Onboarding and training program
Sales automation and workflow management
Crm cleanup and data integrity
Major releases uat
Student portal integration with gohighlevel

Hiring Activity

Minimal120 roles · 0 in 30d

Department

Support

Sales

Marketing

Recruitment

Security

Training

Seniority

Mid

Junior

Senior

Manager

Lead

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About Magic

Magic provides on-demand virtual assistant and outsourcing services to businesses and executives, helping with administrative, operational, and support tasks. The company is based in San Francisco and operates a globally distributed workforce across 14 countries, with the majority of hiring concentrated in Latin America, Southeast Asia, the Middle East, and Africa. Active projects span podcast production, video content creation, CRM and sales automation setup, onboarding programs, and UAT work, reflecting a client base that spans content creators, SaaS companies, and traditional service businesses. The organization is support-heavy by design, operating as a service delivery model rather than a pure software company.

HeadquartersSan Francisco, CA

Company Size201–500 employees

Founded2014

Hiring MarketsPhilippines, United Arab Emirates, Dominican Republic, Argentina, Bahamas, Colombia, Chile, El Salvador

Frequently Asked Questions

Where does Magic hire virtual assistants?

Magic actively hires across 14 countries: Philippines, UAE, Dominican Republic, Argentina, Bahamas, Colombia, Chile, El Salvador, Mexico, Brazil, Costa Rica, Uruguay, Egypt, and the UK.

What tech stack does Magic use internally?

Magic uses Google Workspace (Docs, Sheets, Meet, Calendar, Drive), Asana for task management, NetSuite for ERP, ServiceTitan for operations, and business tools like LinkedIn, Meta, and Google Analytics. Recently adopting Airtable and Notion.

What is Magic working on?

Recent projects include podcast production, promotional video creation, sales automation setup, CRM data cleanup, mobile app content development, onboarding programs, and student portal integration work.