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Gently Tech Stack

Baby and kids personal care brand scaling across Southeast Asia

Personal Care Product Manufacturing Tangerang, Banten 11–50 employees Founded 2021 Privately Held

Gently manufactures gentle formulas for babies and kids, founded in 2021 and now headquartered in Indonesia. The hiring velocity is accelerating with a marketing-heavy team (11 roles across mid and manager levels), signaling aggressive brand-building and market expansion — priorities confirmed by active projects around country P&L ownership, market entry strategy, and digital ecosystem expansion. Pain points center on international scaling, profitability, and sell-out performance, typical challenges for a young CPG brand moving beyond its domestic base.

Tech Stack 21 technologies

Core StackMeta Ads Google Ads LinkedIn Ads Google Analytics Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Microsoft Office Excel PowerPoint Facebook Ads Manager TikTok Ads Shopee Ads TikTok Ads Manager Instagram TikTok Shopee TikTok Shop Adobe After Effects YouTube Google Sheets

What Gently Is Building

◆Challenges

Launching and scaling businesses in international markets
Achieving sustainable profitability
Optimizing pricing and cost structure
Sell-out performance improvement
Brand visibility improvement
Process improvements within finance function
Expanding digital ecosystem
Increasing audience engagement
Identifying white space opportunities
Managing product development timelines

▲Active Projects

Innovation roadmaps
Product launches
New product development (npd) process
Market entry & country strategy
Full country p&l ownership
Brand, marketing & growth (country level)
Seasonal promotions
Brand strategies
Roadshows
Digital events

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

11

Ops

2

Design

1

Finance

1

HR

1

Sales

1

Seniority

Mid

6

Manager

5

Intern

3

Senior

2

Junior

1

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About Gently

Gently is a personal care brand for babies and kids operating from Tangerang, Indonesia. The product line emphasizes gentle formulas and efficacy, positioned toward health-conscious mothers in Southeast Asia. The company employs 11–50 people and is currently scaling through direct-to-consumer and marketplace channels (Shopee, TikTok Shop) alongside traditional retail. Marketing dominates the hiring mix, reflecting a growth phase focused on brand awareness and customer acquisition across digital channels.

HeadquartersTangerang, Banten

Company Size11–50 employees

Founded2021

Hiring MarketsIndonesia

Frequently Asked Questions

What is Gently's tech stack?

Gently uses Microsoft Office, Google Analytics, and Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) for operations and content creation. Advertising runs on Facebook Ads Manager, TikTok Ads, Google Ads, LinkedIn Ads, and Shopee Ads.