Brand asset management and design system platform for enterprises
Frontify operates a DAM and brand-management platform built on PHP, GraphQL, React, and Kubernetes—a mature, polyglot stack reflecting both legacy backend stability and modern frontend iteration. Active projects span media delivery, modular architecture migration, and partner co-selling, while pain points cluster around enterprise retention, test infrastructure reliability, and analytics ROI. The hiring mix leans sales-heavy (11 roles) relative to engineering (9), signaling a growth-stage shift toward land-and-expand across existing customer bases.
Notable leadership hires: Engineering Lead
Frontify is a cloud-based brand-management platform that consolidates digital asset management, brand guidelines, and design templates into a shared workspace for teams. The product serves enterprise design, marketing, and brand teams—organizations managing distributed brand standards across multiple internal and external stakeholders. Founded in Switzerland in 2013, the company operates across Switzerland, the UK, and the US, with an active roadmap that includes media processing capabilities, strategic account planning, and partner enablement workflows.
Frontify's core stack includes PHP and Node.js for backend services, GraphQL and REST APIs, React for frontend, MySQL for data, Docker and Kubernetes for orchestration, and AWS infrastructure (ECS, CloudFront). Testing layers use Playwright, Cypress, and Selenium.
Active projects include media delivery and processing solutions, migrating legacy code into modular architecture, expanding the brand guidelines product area, partner co-selling and enablement, and improving test infrastructure stability and coverage.
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