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Freshly Cosmetics Tech Stack

Natural dermocosmetics brand scaling across European retail and e-commerce

Personal Care Product Manufacturing Reus, Tarragona 201–500 employees Founded 2016 Privately Held

Freshly Cosmetics manufactures and distributes natural skincare and haircare products across 36 countries, operating a hybrid model of direct-to-consumer e-commerce, 13 company-owned stores in Spain, and wholesale partnerships across pharmacy and retail channels. The tech stack—PHP/Laravel/PrestaShop, Figma, Asana/Jira, GCP—reflects a mid-size consumer brand focused on operational efficiency and content production rather than bleeding-edge infrastructure. Hiring is balanced across marketing, sales, and design, with acute internal friction around omnichannel execution, retail performance measurement, and production scaling.

Tech Stack 18 technologies

Core StackAsana Jira Trello After Effects Figma PHP Laravel JavaScript MySQL Docker GCP Photoshop Symfony HTML CSS Git PrestaShop PHPUnit

What Freshly Cosmetics Is Building

◆Challenges

High administrative load
Complex payroll processes
Improving retail execution
Optimizing omnichannel experience
Measuring retail performance
Optimizing plant processes
Scaling production capacity
Reducing operational costs
Expanding market share in italy
Optimizing retail shelf space

▲Active Projects

Automation of treasury processes
Cross-functional treasury improvement projects
New visual signage for product launches
Distribution strategy in pharmacy channel
Social media content production
Digital campaign content production

Hiring Activity

Steady15 roles · 7 in 30d

Department

Marketing

3

Sales

3

Design

2

Engineering

2

HR

2

Finance

1

Manufacturing

1

Ops

1

Seniority

Mid

8

Intern

3

Junior

2

Lead

2

Senior

2

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About Freshly Cosmetics

Freshly Cosmetics, founded in 2016 and headquartered in Reus, Spain, produces dermocosmetics formulated with 99% natural-origin ingredients and marketed toward dermatologically sensitive and pregnancy-safe use cases. The company operates a multi-channel go-to-market: direct sales via e-commerce and marketplaces (reaching 2 million registered community members), 13 branded retail locations across Spain, and wholesale distribution through pharmacy and retailer partners in Spain, Andorra, Italy, Portugal, and France. With 201–500 employees, the organization maintains in-house product development, manufacturing, and content creation. Current operational priorities center on omnichannel integration, retail execution consistency, production capacity expansion, and geographic growth, especially in Italy.

HeadquartersReus, Tarragona

Company Size201–500 employees

Founded2016

Hiring MarketsSpain

Frequently Asked Questions

What countries does Freshly Cosmetics operate in?

Freshly sells products in 36 countries via e-commerce and marketplaces. Physical retail presence spans Spain (13 stores), Andorra, Italy, Portugal, and France through franchise and wholesale partnerships. Current expansion focus is on Italy.

What is Freshly Cosmetics' tech stack?

Backend: PHP, Symfony, Laravel, MySQL. Frontend: JavaScript, HTML, CSS. Operations: Asana, Jira, Trello. Design: Figma, Photoshop, After Effects. Infrastructure: GCP, Docker. E-commerce: PrestaShop. Testing: PHPUnit. Version control: Git.