Fracttal Tech Stack

Cloud-based asset management with IoT sensors and predictive AI

Software Development Madrid, Alcobendas 51–200 employees Founded 2015 Privately Held

Fracttal operates a cloud-native asset management platform that combines CMMS/EAM software, IoT device integration, and predictive maintenance AI. The stack reveals a maturing observability and data pipeline focus—Datadog, Prometheus, OpenTelemetry, Fluent Bit, and Apache Airflow suggest they're investing in real-time monitoring and orchestration across distributed IoT deployments. Sales-led hiring (23 sales roles vs. 14 engineering) and active projects around integration orchestration and edge AI processing indicate the company is scaling go-to-market while deepening technical product capabilities for mid-market and enterprise customers.

Tech Stack 67 technologies

Core StackHubSpot Python Power BI Datadog OpenTelemetry Prometheus Go Intercom Apache Airflow PostgreSQL Selenium Cypress Postman Sales Navigator MQTT Git AWS IoT Azure IoT Hub ESP32 Excel IoT WhatsApp Google Sheets Grafana Tempo Fluent Bit Appcues WalkMe Appium JMeter CI/CD+32 more

What Fracttal Is Building

◆Challenges

Generating qualified leads
Customer churn
Optimizing integration performance
High complexity technical tickets
Crm data integrity
Expanding sales pipeline
Improving technical processes
Closing deals
Optimizing performance of iot data pipelines
Aligning local marketing with global strategy

▲Active Projects

Integration orchestration platform
Implementing activation protocols
Automation and ai initiatives for iot squad
Edge ai data processing platform
Cloud integration for iot devices
Multichannel campaigns for mid-market and enterprise
Webinars and executive breakfasts
Key trade show participation
Field iot device deployments
Design integrated solutions with fracttal

Hiring Activity

Decelerating55 roles · 15 in 30d

Department

Sales

Engineering

Support

Marketing

Customersuccess

Data

Design

Finance

Seniority

Mid

Senior

Junior

Lead

Manager

Notable leadership hires: IoT Lead

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About Fracttal

Fracttal builds a SaaS platform for managing physical assets—machinery, equipment, facilities—via cloud software, IoT sensors, and AI-driven maintenance predictions. The product integrates asset lifecycle management (CMMS/EAM features), real-time data collection from connected devices (MQTT, AWS IoT, Azure IoT Hub), and automated insights to reduce downtime and maintenance costs. The company operates across LATAM and Europe, with active hiring in Spain, Brazil, Chile, Colombia, and Mexico. Current work includes expanding integration capabilities, deploying edge AI for data processing, and scaling sales coverage into mid-market and enterprise segments.

HeadquartersMadrid, Alcobendas

Company Size51–200 employees

Founded2015

Hiring MarketsBrazil, Chile, Spain, Colombia, Mexico, France

Frequently Asked Questions

What IoT platforms does Fracttal integrate with?

AWS IoT, Azure IoT Hub, MQTT, and ESP32 microcontrollers. They also use Apache Airflow for orchestration and Datadog + Prometheus for real-time monitoring of IoT data pipelines.

Where is Fracttal headquartered?

Alcobendas, Madrid, Spain. Founded in 2015, the company employs 51–200 people and operates as a privately held SaaS business.