Direct-to-consumer beauty and wellness brand scaling via social commerce
FSS is a Jakarta-based beauty and wellness brand founded in 2017, operating with an 11–50-person team heavily weighted toward marketing (5 roles open, 4 posted in the last 30 days). The tech stack is entirely social-first — Instagram, TikTok, Shopee, and Adobe Creative Suite — with active projects spanning integrated campaigns, KOL partnerships, and live-stream commerce, indicating a growth strategy centered on influencer and direct-to-consumer channels rather than traditional retail.
FSS manufactures and sells skincare and wellness products to consumers, primarily through digital and social channels. Founded in 2017, the company operates from Jakarta with a small, growing team focused on brand-building and direct sales. Their product portfolio spans beauty and wellness categories. Distribution currently routes through social commerce platforms (Shopee, TikTok) and owned social channels (Instagram), with live-selling and content creation as core sales levers. The company is actively hiring across marketing, design, and research, with velocity trending upward.
FSS operates primarily on Instagram, TikTok, and Shopee, running integrated ATL/BTL campaigns, KOL partnerships, live-selling sessions, and Meta CPA ad creative testing across platforms.
FSS is focused on new product development launches, 360° marketing campaigns, content creation for social platforms, KOL collaborations, live-stream commerce on Shopee and TikTok, and creative A/B testing.
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