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FOOM LAB GLOBAL Tech Stack

Indonesian e-cigarette brand scaling retail outlets and supply chain

Computers and Electronics Manufacturing Jakarta Selatan, DKI Jakarta 201–500 employees Founded 2019 Privately Held

FOOM Lab Global manufactures and distributes e-cigarettes in Indonesia, with a tech stack built around Python, Node.js, PostgreSQL, and GCP—coupled with modern BI tools (Looker, Metabase, Power BI) and workflow orchestration (Apache Airflow, dbt, Spark). The hiring mix skews heavily toward sales (10 open roles) and operations, with only 4 engineering roles, signaling a sales-and-logistics-driven growth phase rather than product iteration. Current focus spans SKU-level demand forecasting, distributor performance monitoring, and supply chain optimization—all pointing to execution challenges in expanding physical distribution.

What FOOM LAB GLOBAL Is Building

Challenges

  • Expanding outlet coverage
  • Minimizing overstock
  • Monitoring distributor stock
  • Forecast deviation
  • Achieving revenue and volume targets
  • Streamlining store opening process
  • Revenue target attainment
  • Improving distributor performance
  • Underperforming distributor areas
  • Stock availability issues

Active Projects

  • New outlet opening
  • Sku-level demand forecasting
  • Integrated marketing strategy development aligned with business and sales targets
  • Supply and import planning
  • Scenario planning
  • Sell-in and sell-out strategy implementation
  • Store opening activities
  • Distribution coverage optimization
  • Growth initiatives
  • Sop improvement

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales
10
Engineering
4
Ops
4
Data
2
Product
2
Design
1
Finance
1
Logistics
1

Seniority

Mid
14
Manager
7
Intern
2
Junior
2
Senior
1
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About FOOM LAB GLOBAL

FOOM Lab Global is a tech-enabled consumer electronics startup founded in 2019, headquartered in Jakarta, Indonesia. The company manufactures reduced-risk nicotine products positioned toward adult smokers transitioning from combustible tobacco. With 201–500 employees across Indonesia and a growing operations presence in Canada, FOOM Lab operates a direct-to-consumer and distributor-led sales model, managing both company-operated outlets and third-party distribution networks. The business is navigating rapid outlet expansion, SKU proliferation, and supply chain complexity—challenges reflected in active projects around store openings, demand forecasting, and distributor coverage optimization.

HeadquartersJakarta Selatan, DKI Jakarta
Company Size201–500 employees
Founded2019
Hiring MarketsIndonesia, Canada

Frequently Asked Questions

What tech stack does FOOM Lab Global use?

Backend: Node.js, Express, Python, PostgreSQL, MySQL. Frontend: Flutter, Dart, React, Vue, HTML/CSS. Data: Apache Airflow, dbt, Spark, Kafka, pandas. Cloud: GCP, AWS. BI: Looker, Metabase, Power BI. Design: Adobe Illustrator, AutoCAD, SolidWorks.

Where is FOOM Lab Global headquartered?

Jakarta Selatan, DKI Jakarta, Indonesia. Founded in 2019, the company operates retail outlets and distribution networks across Indonesia with growing operations in Canada.

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