Follo - Dare to lead Tech Stack

Digital marketing agency running data-driven campaigns across search, social, and display

Internet Publishing Utrecht, Utrecht 51–200 employees Privately Held

Follo operates as a full-service digital marketing agency spanning 51–200 employees across the Netherlands and Belgium, with a technical stack rooted in SEO tools (SEMrush, Ahrefs, Screaming Frog), programmatic advertising (DV360, The Trade Desk, Amazon DSP), and analytics (BigQuery, Looker Studio, Google Analytics 4). The hiring velocity is accelerating with a 20-person marketing core and active projects around SEO automation and campaign measurement — reflecting internal pressure to scale execution while modernizing traditional SEO practices.

Tech Stack 33 technologies

Core StackGoogle Ads BigQuery Python PHP The Trade Desk AWS Adobe Premiere Pro Google Analytics Google Search Console SEMrush Ahrefs Screaming Frog Microsoft Advertising Google Analytics 4 Channable XML DV360 Amazon DSP Majestic LinkedIn TikTok Pinterest Instagram Photoshop InDesign ChatGPT Looker Studio Google Tag Manager SQL Exact Online+3 more

What Follo - Dare to lead Is Building

◆Challenges

Improving invoice processing speed
Managing multiple clients simultaneously
Traditional seo outdated
Improving online visibility
Mergers and internationalization
Continuous growth
Complex hr processes
Hr during growth and mergers
International expansion
Converting likes to leads

▲Active Projects

Campaign structure setup
Optimization of hr systems (nmbrs)
Folloengine setup
Holistic organic search strategy combining traditional seo, ai search, and social search
Integration of new hires and acquired companies
Process improvement of invoice flow
Campaign measurement setup
Performance optimization advice
Seo automation experimentation
Harmonization of employment terms and hr processes

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Marketing

Data

Finance

Support

Design

Sales

Seniority

Mid

Senior

Junior

Intern

Manager

Company intelligence

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About Follo - Dare to lead

Follo delivers digital marketing services across search engine optimization, paid advertising, conversion optimization, and analytics to mid-market clients in the Netherlands and Belgium. The agency has completed over 100 award-winning campaigns and operates a hybrid model combining strategic planning with hands-on campaign execution. Current operational focus includes campaign structure standardization, measurement infrastructure buildout, and process improvement across invoicing and HR systems — typical of a high-growth agency managing client expansion and recent acquisitions.

HeadquartersUtrecht, Utrecht

Company Size51–200 employees

Hiring MarketsNetherlands, Belgium

Frequently Asked Questions

What tech stack does Follo use?

Follo's stack spans SEO (SEMrush, Ahrefs, Screaming Frog), programmatic ad platforms (DV360, The Trade Desk, Amazon DSP), analytics (BigQuery, Looker Studio, Google Analytics 4), and creative tools (Adobe Creative Suite). They also use Python, SQL, and Google Tag Manager for custom measurement and automation.

What countries does Follo hire in?

Follo actively recruits in the Netherlands and Belgium, where it maintains offices and serves regional clients.