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eXtra is the largest consumer electronics retailer in the Arabian Gulf, operating 56 physical stores across Saudi Arabia, Oman, and Bahrain, with 20%+ of revenue now flowing through digital channels. The tech stack reveals a Java + Spring backend paired with Flutter/native mobile apps—mature but traditional enterprise architecture. Active projects cluster around forecasting, customer journey optimization, and AI-led search, while pain points (forecast accuracy, inventory planning, search transition) signal that core logistics and discovery workflows are under strain as online penetration grows. Eight open roles across engineering, marketing, and support hint at scaled hiring to support this digital acceleration.
Tech Stack 40 technologies
Core StackCanva Adobe Photoshop Google Analytics Flutter Swift Java JavaScript MySQL Hibernate JUnit SEMrush Ahrefs Google Search Console Dart Android iOS Core Data Core Animation Mercurial Subversion Spring MVC JSP JSF XML AJAX JDBC JPA Spring Boot SOAP Ehcache+10 more
What eXtra (United Electronics Co.) Is Building
◆Challenges
- Forecast accuracy variance
- Inventory planning
- Replenishment recommendations
- Increasing online service revenue
- Improving attach rate
- Optimizing customer journey
- High call volume
- Transitioning to ai-led search optimization
- Adapting to ai-driven search trends
▲Active Projects
- Continuous improvement of forecasting models
- Digital growth strategy for service products
- Customer journey optimization for pdp, cart, bundles, checkout
- Digital enhancement initiatives with e-commerce and marketplace teams
- Transition to ai-led search optimization
- Develop seo dashboards and reports
- Proof-of-concept r&d
- E-commerce application web components
Hiring Activity
8 roles · 8 in 30d
Department
Seniority
Company intelligence