eXtra (United Electronics Co.) Tech Stack

Regional electronics retailer scaling digital commerce across Saudi Arabia and the Gulf

Retail Al-Khobar 1,001–5,000 employees Founded 2003 Public Company

eXtra is a public electronics retailer operating 56 stores across Saudi Arabia, Oman, and Bahrain, with 2023 revenue of 6.2 billion SAR and online channels now representing over 20% of sales. The tech stack reveals a mobile-first commerce strategy (Flutter, Dart, iOS, Android) paired with SAP Commerce Cloud and customer-analytics tools (Google Analytics 4, Mixpanel, Emarsys), while hiring and projects concentrate on order fulfillment, service quality, and customer feedback loops — areas typically constrained by legacy retail infrastructure and high operational friction.

Tech Stack 16 technologies

Core StackFlutter Mixpanel GitHub Actions Bitbucket Cisco Dart iOS Android SAP Commerce Cloud Google Analytics 4 Horizon Emarsys Codemagic Excel Microsoft Office Adobe Reader

What eXtra (United Electronics Co.) Is Building

◆Challenges

Increasing profitability
Customer satisfaction
High call volume
Meeting kpis
Customer complaints
Maintaining healthy stock turns
Managing liquidation plans
Controlling category budgets
Service delivery inefficiencies
Non-conformities in service processes

▲Active Projects

Online order fulfillment
Customer feedback analysis
After-sales service initiatives
Customer experience improvement initiatives
Internal audit of service processes
Screens project
Technical training program development
Technical knowledge base development
Dashboard and report creation

Hiring Activity

Steady20 roles · 7 in 30d

Department

Support

Ops

Sales

Commercial

Engineering

Marketing

Product

Seniority

Mid

Manager

Junior

Senior

Lead

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About eXtra (United Electronics Co.)

United Electronics Company (eXtra) is the largest consumer electronics retailer in Saudi Arabia, founded in 2003 and publicly listed. The company operates a dual-channel model: 56 physical stores and a digital platform launched in 2011 that now carries over 6,500 SKUs. In 2023, eXtra served approximately 14 million shoppers, generating 6.2 billion SAR in revenue with net profit of 390.5 million SAR. Online and mobile applications contributed over 20% of total sales, reflecting ongoing digital investment. The company recently redesigned its web and mobile platforms, targeting both regional market expansion and improved operational efficiency across fulfillment, inventory, and after-sales support.

HeadquartersAl-Khobar

Company Size1,001–5,000 employees

Founded2003

Hiring MarketsSaudi Arabia, Egypt

Frequently Asked Questions

What tech stack does eXtra use?

eXtra's primary stack includes Flutter and Dart for mobile development, SAP Commerce Cloud for commerce operations, Google Analytics 4 and Mixpanel for analytics, and Emarsys for customer messaging. Development tooling spans GitHub Actions, Bitbucket, and Codemagic.

Where is eXtra headquartered?

eXtra is headquartered in Al-Khobar, Saudi Arabia. The company operates 56 stores, with 51 locations in Saudi Arabia and 5 in Oman and Bahrain. Active hiring spans Saudi Arabia and Egypt.