Local expert marketplace connecting consumers to service providers
Expertise.com operates a marketplace that connects consumers with local professionals across legal, home services, photography, and related categories. The company draws 1 million monthly visitors and monetizes primarily through performance marketing (Google Ads, Bing Ads) and Salesforce CRM—a sales-led GTM model. Active projects span lead campaign optimization, website reengineering, and provider data collection, while hiring remains lean and steady across sales, support, and data roles, suggesting focus on improving unit economics and conversion rather than aggressive growth.
Expertise.com is a marketplace platform founded in 2015 that helps consumers find and connect with local service professionals. The company operates from Los Angeles with a 51–200-person team. The business model centers on referrals and lead generation: consumers search for experts (lawyers, contractors, photographers, etc.), and Expertise connects them to vetted providers in their area. Revenue flows through both consumer-facing tools and provider subscription or lead-purchase fees. The current product roadmap includes website modernization, campaign performance tuning, and expanded provider data collection.
Frontend: React, Next.js, Gatsby, Tailwind CSS, Bootstrap. Backend tooling: GitHub, GitLab. CRM: Salesforce. Analytics: Tableau. Design: Figma, Sketch. Ads: Google Ads, Bing Ads. Support: Zendesk.
Los Angeles, California. Founded in 2015. Privately held with 51–200 employees.
Other companies in the same industry, closest in size