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Everyday Dose Tech Stack

Functional coffee brand with mushrooms, collagen, and nootropics targeting caffeine-sensitive consumers

Food and Beverage Services Austin, TX 51–200 employees Founded 2021 Privately Held

Everyday Dose sells a reformulated coffee product designed for the ~50% of Americans who metabolize caffeine poorly. The company is marketing-heavy (43 of 52 open roles) with deep investment in creator networks and direct-response ads across Meta, Google, and Amazon—a clear bet on influencer-driven DTC growth. Pain points center on subscription conversion and churn, suggesting the business model relies on recurring revenue but faces retention friction typical of CPG-to-subscription transitions.

Tech Stack 26 technologies

Core StackMeta Ads Klaviyo Iterable HubSpot Salesforce Figma Adobe Creative Cloud Adobe Premiere Pro AWS Canva Looker Adobe Illustrator YouTube Instagram TikTok Meta Google AppLovin Linear CapCut Final Cut Pro Photoshop TikTok Shop Excel NielsenIQ Instacart

What Everyday Dose Is Building

◆Challenges

Improving checkout conversion
Brand consistency across channels
Building creator ecosystem
Increasing organic reach
Churn reduction initiatives
Subscription optimization
Avoiding stockouts
Reducing friction across funnel
Optimizing subscription conversion
Expanding wholesale channel

▲Active Projects

Creative assets for product launches
Multi-tiered influencer programs across social platforms
Content production
Creative testing strategy
High-performing static and motion ads
Direct response creative across meta, google and amazon
Community activations
Monthly brand-level campaigns
Create campaign briefs
Creator network scaling

Hiring Activity

Steady50 roles · 20 in 30d

Department

Marketing

43

Design

4

Sales

2

Finance

1

Ops

1

Seniority

Junior

23

Senior

11

Mid

9

Director

4

Manager

2

VP

2

Notable leadership hires: Retention Director, Art Director, Brand VP, Casting Director

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About Everyday Dose

Everyday Dose manufactures a coffee alternative blended with functional mushrooms, collagen protein, and nootropics, positioned for consumers experiencing caffeine sensitivity or seeking performance benefits. Founded in 2021 and based in Austin, the company has served 1,000,000 customers over three years and operates as a direct-to-consumer brand. The tech stack reveals a standard DTC playbook: Klaviyo and Iterable for email/SMS, Salesforce and HubSpot for CRM, and heavy reliance on social media advertising (Meta, YouTube, TikTok) and influencer partnerships. Recent pain points include checkout conversion optimization, subscription churn, and scaling a creator ecosystem, indicating growth-stage operational challenges.

HeadquartersAustin, TX

Company Size51–200 employees

Founded2021

Hiring MarketsUnited States

Frequently Asked Questions

What is Everyday Dose's primary marketing channel?

Direct-response creative across Meta, Google, and Amazon, supplemented by multi-tiered influencer programs and content production on YouTube, Instagram, and TikTok. Email and SMS management via Klaviyo and Iterable.

What tech does Everyday Dose use for analytics and reporting?

Looker for data visualization and NielsenIQ for consumer insights. Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) and Figma are core to creative production.