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Etaily Tech Stack

Digital retail platform connecting Southeast Asian consumer brands to e-commerce marketplaces

IT Services and IT Consulting The Central 51–200 employees Founded 2020 Privately Held

Etaily operates a digital-native retail platform for consumer brands across Southeast Asia, anchored in marketplace integrations (Shopee, TikTok, Instagram) and sales-operations tooling (Salesforce, NetSuite, Zoho). The hiring profile—split equally between ops, sales, and marketing with accelerating velocity—reflects a scaling go-to-market motion; active projects span ad-campaign management, KPI development, S&OP processes, and warehouse setup, suggesting the company is moving beyond pure software toward managed services and logistics ownership.

Tech Stack 17 technologies

Core StackSalesforce NetSuite ClickUp Canva Google Workspace Google Meta Shopee TikTok Instagram Microsoft Office Excel PowerPoint Google Sheets Zoho

What Etaily Is Building

Challenges

  • Minimizing excess stock
  • Service level requirements
  • Increasing traffic and conversion
  • Optimizing ad spend
  • Risk mitigation for business continuity
  • Project delivery on time
  • Cost-saving opportunities
  • Zero downtime transitions
  • Reducing return to origin
  • Tight deadlines

Active Projects

  • In-platform solutions ad campaigns
  • Develop kpis for digital marketing
  • Monthly media plan creation
  • S&op process
  • Trend-based challenges
  • Influencer collaborations
  • Mega-campaign content
  • Own warehouse facility setup
  • Reporting tools implementation
  • Wms and oms optimization

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Ops
4
Sales
4
Marketing
3
Finance
1
Support
1

Seniority

Mid
4
Manager
3
Intern
2
Junior
2
Senior
2
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About Etaily

Etaily (The Etaily Group) is a digital-native retail platform that helps consumer brands in Southeast Asia establish and scale their e-commerce presence. The company works primarily across Shopee, TikTok, and Instagram, using Salesforce and NetSuite as core operational systems. Etaily's service model combines technology infrastructure with talent and consulting—managing ad campaigns, inventory planning, influencer collaborations, and fulfillment logistics for brands that lack in-house e-commerce expertise. The company is based in the United States, founded in 2020, and employs 51–200 people with current operations focused on the Philippines.

HeadquartersThe Central
Company Size51–200 employees
Founded2020
Hiring MarketsPhilippines

Frequently Asked Questions

What tech stack does Etaily use?

Etaily's core stack includes Salesforce for CRM and sales operations, NetSuite for ERP, Zoho for business tools, ClickUp for project management, and Canva for content creation. They integrate directly with Shopee, TikTok, and Instagram for marketplace operations.

What is Etaily working on?

Active projects include in-platform ad campaigns, S&OP process optimization, KPI development for digital marketing, warehouse facility setup, and WMS/OMS optimization—indicating expansion into managed services and fulfillment.

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