Digital retail platform connecting Southeast Asian consumer brands to e-commerce marketplaces
Etaily operates a digital-native retail platform for consumer brands across Southeast Asia, anchored in marketplace integrations (Shopee, TikTok, Instagram) and sales-operations tooling (Salesforce, NetSuite, Zoho). The hiring profile—split equally between ops, sales, and marketing with accelerating velocity—reflects a scaling go-to-market motion; active projects span ad-campaign management, KPI development, S&OP processes, and warehouse setup, suggesting the company is moving beyond pure software toward managed services and logistics ownership.
Etaily (The Etaily Group) is a digital-native retail platform that helps consumer brands in Southeast Asia establish and scale their e-commerce presence. The company works primarily across Shopee, TikTok, and Instagram, using Salesforce and NetSuite as core operational systems. Etaily's service model combines technology infrastructure with talent and consulting—managing ad campaigns, inventory planning, influencer collaborations, and fulfillment logistics for brands that lack in-house e-commerce expertise. The company is based in the United States, founded in 2020, and employs 51–200 people with current operations focused on the Philippines.
Etaily's core stack includes Salesforce for CRM and sales operations, NetSuite for ERP, Zoho for business tools, ClickUp for project management, and Canva for content creation. They integrate directly with Shopee, TikTok, and Instagram for marketplace operations.
Active projects include in-platform ad campaigns, S&OP process optimization, KPI development for digital marketing, warehouse facility setup, and WMS/OMS optimization—indicating expansion into managed services and fulfillment.
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