Etaily operates a digital retail infrastructure layer for consumer brands across Southeast Asia, built on Shopify, NetSuite, and Salesforce. The tech stack reveals a commerce operations focus—they're wiring together order management, warehouse logistics, and payment/shipping integrations while grappling with data accuracy and billing workflows. Hiring velocity is accelerating across marketing and design (6 of 14 roles), signaling a shift toward brand onboarding and product positioning as they scale their platform footprint.
Etaily is a digital-native retail platform enabling consumer brands to operate and scale online across Southeast Asia. The company provides infrastructure connecting e-commerce storefronts (Shopify, Shopee), backend operations (NetSuite, order and warehouse management), and fulfillment networks. They're currently focused on optimizing logistics workflows, reducing return-to-origin costs, and improving order-to-cash cycles—pain points that directly inform their active projects around WMS/OMS integration, third-party logistics gateways, and billing automation. Founded in 2020 and based in the United States with active hiring in the Philippines and Malaysia, Etaily serves brands seeking turnkey digitization rather than point solutions.
Shopify, NetSuite, Salesforce, Shopee for core operations; Python and Node.js for backend; Figma, Adobe Creative Suite for design; Canva, ClickUp for collaboration.
Philippines and Malaysia, reflecting their regional focus on Southeast Asian brand operations.
Etaily's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.