ESTADÃO Tech Stack

Brazilian media company spanning news, advertising, and digital content

Newspaper Publishing São Paulo, SP 1,001–5,000 employees Public Company

Estadão operates a multi-channel media business—print, radio, and digital—with engineering and marketing teams focused on digital transformation. The tech stack reveals a traditional publishing foundation (WordPress, PHP, Laravel on MySQL) paired with modern web standards (React, TypeScript) and marketing automation (RD Station, Salesforce, Google Ad Manager), but notably absent is any real-time analytics or CDP tooling, suggesting ad monetization and audience growth remain siloed challenges rather than unified data problems.

Tech Stack 52 technologies

Core StackSAP PHP Laravel WordPress React JavaScript TypeScript MySQL MariaDB Nginx Linux Salesforce Google Analytics Word Excel Google Drive Google Sheets HTML5 CSS Git Apache DNS Google Ad Manager Prebid.js Google Docs Google Slides RD Station Semrush Google Workspace Microsoft Office+22 more

What ESTADÃO Is Building

◆Challenges

Ensuring accurate tax compliance
Identifying tax inconsistencies
Billing accuracy and delivery deadlines
Optimizing performance and stability
Growth of organic audience
Engagement and lead growth
Conversion optimization
Increasing b2b sales
Implementing digital advertising solutions
Tracking tax law changes

▲Active Projects

Api integration
Digital advertising solutions implementation
Performance optimization
Content production for organic audience growth
Short video creation for digital platforms
Lead nurturing automation
Crm integration
Landing page optimization
Adtech integration
Daily short video production for online newspaper

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Marketing

Sales

Ops

Engineering

Finance

Journalism

Logistics

Seniority

Intern

Junior

Mid

Senior

Manager

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About ESTADÃO

Estadão is one of Brazil's largest media and information companies, operating across journalism, advertising, entertainment, and digital platforms. The business spans traditional media (print, radio) and digital channels, with in-house capabilities across content production, advertising sales, and logistics. The company employs 1,001–5,000 people and is structured around editorial, commercial (marketing and sales), operations, and technical functions. Recent hiring velocity accelerates across marketing, sales, and operations, with early-stage engineering roles suggesting digital infrastructure modernization.

HeadquartersSão Paulo, SP

Company Size1,001–5,000 employees

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does Estadão use?

WordPress, PHP, Laravel, React, TypeScript, MySQL, Nginx, Apache, Salesforce, Google Ad Manager, RD Station, Google Analytics, and supporting tools across Google Workspace and Microsoft Office.

Is Estadão hiring engineers?

Yes. Engineering has 4 active roles across intern, junior, and mid-level positions. Hiring is accelerating across 40 total open roles, primarily in marketing (7) and sales (7).

What are Estadão's main business challenges?

Core pain points include organic audience growth, engagement and lead conversion, B2B sales expansion, and implementing digital advertising solutions. Tax compliance accuracy and billing deadline delivery are also tracked priorities.