Equativ Tech Stack

Global ad-tech platform connecting premium inventory, audiences, and outcomes

Advertising Services Paris 501–1,000 employees Privately Held

Equativ operates a full-stack media platform spanning ad serving, DSP, and publisher tools across display, video, and mobile channels. The stack reveals a modern, cloud-native backend (GCP, Kubernetes, .NET/Node.js, ClickHouse) paired with early-stage ML adoption (PyTorch, TensorFlow, first deep-learning algorithms). Active migration work—moving from Sharethrough to their own platform, implementing dbt, and shifting to Snowflake—shows infrastructure modernization across data and ad-serving layers. Sales-heavy hiring (20 open roles) alongside integration of acquired entities points to growth-through-acquisition strategy.

Tech Stack 46 technologies

Core StackSalesforce Angular C# Docker Kubernetes GitLab .NET Node.js TypeScript NestJS React Python ClickHouse PyTorch TensorFlow Tableau Jira Outreach HTML5 CSS Entity Framework GCP Sharethrough DSP Google Sheets Google Slides DV360 Amazon DSP SQL Nx+14 more

AdoptingNetSuite dbt

ReplacingTalend Sharethrough

What Equativ Is Building

◆Challenges

Migrating to gcp
Streamlining closing processes
Meeting ambitious sales targets
Growth across holding companies and agency ecosystems
Reacquiring dormant accounts
Cleaning up legacy infrastructure
Modernizing data stack
Migrating legacy pipelines
Drumming up new business
Internal legal review management

▲Active Projects

Dbt implementation
Migration of sharethrough platform to equativ platform
Strategic sales plans across holding company accounts
Sales strategy for new retail partners
First deep-learning algorithms
Media planning platform, maestro
Sales accelerator program
Integration of newly acquired entities
Ai & snowflake intelligence
Snowflake migration

Hiring Activity

Steady45 roles · 15 in 30d

Department

Sales

Engineering

Data

Marketing

Finance

Legal

Seniority

Senior

Mid

Director

Manager

Junior

Intern

Lead

Notable leadership hires: Head of Curation

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About Equativ

Equativ is a global media platform connecting advertisers and publishers across inventory, audiences, and measurement. The product spans ad serving (display, video, mobile), demand-side and supply-side capabilities, and real-time bidding infrastructure. The company operates across 20 countries with 501–1,000 employees, majority based in Paris. Core business runs through holding company relationships and agency partnerships; current projects include a media planning product (Maestro), strategic account expansion, and integration of recently acquired businesses. Technology footprint spans .NET and Node.js backends, React frontends, ClickHouse for analytics, and emerging ML workloads.

HeadquartersParis

Company Size501–1,000 employees

Hiring MarketsFrance, United States, Canada, Japan, Poland, United Kingdom, Mexico, Germany

Frequently Asked Questions

What tech stack does Equativ use?

Equativ's platform runs on .NET, Node.js, and TypeScript backends with React frontends, deployed on GCP and Kubernetes. Analytics layer uses ClickHouse; ML workloads use PyTorch and TensorFlow. Ad serving integrates with DV360 and Amazon DSP. CRM and project management run on Salesforce, Outreach, and Jira.

What is Equativ working on?

Current projects include Snowflake migration and dbt implementation, platform consolidation (migrating Sharethrough to Equativ stack), a media planning product called Maestro, first deep-learning algorithm development, and integration of newly acquired entities across holding company accounts.