Personal finance app for budgeting, saving and investing
Emma is a London-based consumer money app built mobile-first on React Native and TypeScript, backed by a Go-style gRPC services layer on GCP with Kubernetes, Vitess, CockroachDB and BigQuery. Accelerating hiring splits between engineering and growth marketing, and paid acquisition tooling (Apple Search Ads, Google App Campaigns, Braze) plus ML work on overdraft prediction show a push to scale users and deepen financial insights at once.
Emma operates a consumer app that helps people budget, save and invest, with investment features carrying capital-at-risk disclosures. Founded in 2017 and headquartered in London, the privately held company employs 11–50 people. Its product runs on React Native for mobile and React/Next.js for web, with infrastructure on Google Cloud. Customer support runs through Intercom and Zendesk, while lifecycle messaging uses Braze and Mailchimp.
Emma uses React Native, React, Next.js and TypeScript on the front end, gRPC services, MySQL with Vitess, CockroachDB, Redis and BigQuery for data, all on GCP with Kubernetes, Docker and Terraform.
Yes. Emma's hiring is accelerating and weighted toward engineering, with growth marketing as the second major focus, mostly at mid and senior levels.
Emma is scaling backend services, building machine learning for overdraft prediction and financial insights, expanding paid acquisition and CRM campaigns, and developing a partner pipeline.
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