Natural soap and personal care brand scaling retail and direct-to-consumer channels
Dr. Squatch makes handmade bar soaps and natural personal care products, operating as a D2C-first brand with accelerating retail expansion. The tech stack is social-first (TikTok, YouTube, Instagram, Snapchat) paired with commerce infrastructure (Shopify, NetSuite, Klaviyo, PostScript), revealing a company managing two distinct growth channels—viral consumer acquisition and wholesale logistics. Active hiring across marketing, sales, and product with a focus on mid-to-senior roles signals scaling pressure on both demand generation and operational complexity as international retail grows.
Dr. Squatch manufactures handmade bar soaps and natural personal care products, founded in 2013 and headquartered in Marina del Rey, California. The company operates primarily through direct-to-consumer sales (Shopify-based) while rapidly expanding into retail distribution across the United States, Canada, and the United Kingdom. Current projects center on trade promotion strategy, multi-market product launches, and retail stage-gate process implementation. The company is actively hiring across 31 open roles, with heaviest emphasis on marketing and sales, indicating a business scaling simultaneous demand generation and wholesale channel management.
Primary tools: Shopify (e-commerce), NetSuite (ERP/operations), Klaviyo and PostScript (email/SMS marketing), Google Workspace, and social channels (TikTok, YouTube, Instagram, Snapchat). Also uses Kameleoon (testing), Circana (retail analytics), and AppLovin (performance marketing).
United States, Canada, and United Kingdom. International hiring aligns with recent focus on retail expansion across non-US storefronts and a 2026 German market launch partner.
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