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Dr.PONG+ Tech Stack

Science-backed health and beauty brand scaling DTC across Southeast Asia

Retail Health and Personal Care Products Chatuchak, Bangkok City 201–500 employees Founded 2019 Privately Held

Dr.PONG is a Thailand-based health and beauty company building direct-to-consumer channels alongside traditional retail. The tech stack reveals a growth-stage operation: SAP and Oracle for backend operations, Shopify and WooCommerce for e-commerce, heavy reliance on Meta and TikTok for acquisition, plus emerging use of TikTok Shop and Shopee for regional marketplace distribution. Active hiring in marketing and leadership roles signals an acceleration phase, with projects focused on DTC channel expansion, CRM automation, and A/B testing—typical of a brand moving beyond single-channel dependence.

Tech Stack 19 technologies

Core StackSAP Oracle Dynamics 365 Google Ads Shopify Excel Meta TikTok Twitter WooCommerce Facebook Messenger Word PowerPoint Outlook Microsoft Access SharePoint LinkedIn Shopee TikTok Shop

What Dr.PONG+ Is Building

Challenges

  • Improving campaign efficiency
  • Internal controls improvement
  • Business transformation
  • Cultural development
  • Cost control
  • Maximizing roi
  • Accelerating direct-to-consumer growth
  • Maximizing customer lifetime value
  • Reducing cart abandonment
  • Supplier audit management

Active Projects

  • Business transformation od program
  • Leadership development training program
  • Employee engagement program
  • A/b testing and performance experiments
  • Direct-to-consumer channel growth management
  • Retargeting and customer reactivation program
  • Crm and email marketing automation
  • Risk assessment system implementation
  • Supplier audit program development
  • Quality documentation review

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Marketing
4
HR
3
Finance
1
Manufacturing
1
Research
1

Seniority

Mid
4
Manager
3
Senior
3
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About Dr.PONG+

Dr.PONG, operating under the First Class Innovation umbrella, formulates and sells science-based health and beauty products to consumers across Thailand and Southeast Asia. The company operates through multiple distribution channels: direct-to-consumer via owned e-commerce properties (Shopify, WooCommerce), social commerce through TikTok Shop and Shopee, and paid acquisition via Meta and TikTok. At 201–500 employees based in Bangkok, the company is implementing business transformation initiatives alongside quality and supplier governance programs—typical of a brand scaling beyond startup stage and establishing operational controls.

HeadquartersChatuchak, Bangkok City
Company Size201–500 employees
Founded2019
Hiring MarketsThailand

Frequently Asked Questions

What e-commerce platforms does Dr.PONG use?

Shopify, WooCommerce, TikTok Shop, and Shopee. The company also maintains presence on Meta and Google Ads for customer acquisition.

What business challenges is Dr.PONG focused on?

DTC channel growth, cart abandonment reduction, customer reactivation, and internal controls improvement. Active projects include CRM automation, A/B testing, and supplier audit programs.

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