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Dr. Idriss Tech Stack

Founder-led dermatology skincare brand scaling direct-to-consumer sales

Personal Care Product Manufacturing New York, NY 11–50 employees Founded 2022 Privately Held

Dr. Idriss is a content-first skincare company built on founder expertise and social reach. The tech stack is entirely media and marketing-focused (TikTok, YouTube, Klaviyo, Adobe suite, Figma)—zero backend infrastructure or data science tools—which reflects a business model anchored on creator content and email conversion rather than product innovation or platform complexity. Hiring velocity is accelerating into sales and marketing roles across three countries, while active projects and pain points converge on a single problem: converting social audience into repeat retail customers (in-store sales targets, churn reduction, loyalty mechanics, CRM strategy).

Tech Stack 12 technologies

Core StackAdobe Premiere Pro Klaviyo Adobe Creative Cloud Adobe Illustrator After Effects Figma TikTok YouTube Instagram CapCut Photoshop InDesign

What Dr. Idriss Is Building

◆Challenges

Increasing in-store sales
Meeting sales goals
Maintaining display and stock
Reducing churn
Improving email/sms performance
Customer segmentation

▲Active Projects

Content matrix development
Beauty advisor trainings
Store-led events
Regional sales initiatives
Affiliate program management
Gtm launch execution
Organic presence growth
Social calendar planning
Loyalty engine development
Crm strategy and calendar

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Sales

4

Marketing

3

Design

1

Seniority

Junior

5

Manager

1

Mid

1

Senior

1

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About Dr. Idriss

Dr. Idriss is a direct-to-consumer skincare brand founded by board-certified dermatologist Shereene Idriss in 2022. The company sells fact-based skincare products positioned for conditions like acne, rosacea, and melasma. Distribution includes both e-commerce and retail partnerships requiring in-store activation. The founding thesis centers on demystifying skincare through educational content; the founder maintains a significant social following that serves as the primary customer acquisition channel. The 11–50 person team is distributed across the United States, Canada, and India, with growing investment in sales execution and marketing operations.

HeadquartersNew York, NY

Company Size11–50 employees

Founded2022

Hiring MarketsUnited States, Canada, India

Frequently Asked Questions

What is Dr. Idriss's tech stack?

TikTok, YouTube, Instagram, CapCut, Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, InDesign, After Effects), Figma, and Klaviyo for email marketing. No backend databases, analytics platforms, or product infrastructure.