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DR. EMI ARPA SKIN GmbH Tech Stack

Direct-to-consumer dermatology skincare brand built on medical credibility

Personal Care Product Manufacturing Berlin 11–50 employees Founded 2023 Public Company

Dr. Emi Arpa is a dermatologist-founded skincare company (founded 2023, Berlin) positioned against fragmented beauty marketing with education-first positioning. The tech stack is decidedly retail-focused—Shopify, Klaviyo, HubSpot, Salesforce—paired with heavy social presence (Instagram, TikTok, LinkedIn). Hiring has decelerated but remains broad across sales (10), healthcare (6), and marketing (6), indicating a brand still in scaling mode across commerce, education, and community channels rather than a pure product or science operation.

Tech Stack 17 technologies

Core StackKlaviyo HubSpot Salesforce Shopify Instagram TikTok LinkedIn Excel Google Sheets Personio DATEV Google Workspace Meta Google Google Calendar Microsoft Office PowerPoint

What DR. EMI ARPA SKIN GmbH Is Building

◆Challenges

Inventory management
Expanding sales stand at kadewe
Expanding practice space
Improving recruiting processes
Improving upselling
Forecasting and planning processes
Increasing counter revenue
Enhancing loyalty program
Festive high season sales support
Optimizing roas and cac

▲Active Projects

Promotions and product launches
Sales promotion events
Scalable asset pipeline
Expanding practice space
Tiktok growth channel
Radiant rewards community activation
Inventory analysis and reporting
Forecasting and planning support
Intrastat reporting
Exclusive events

Hiring Activity

Decelerating30 roles · 5 in 30d

Department

Sales

10

Healthcare

6

Marketing

6

Ops

3

Finance

1

HR

1

Research

1

Seniority

Junior

8

Manager

7

Mid

5

Intern

4

Senior

4

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About DR. EMI ARPA SKIN GmbH

Dr. Emi Arpa develops and sells skincare products built on dermatological expertise, marketed as transparent alternatives to cosmetic industry opacity. The company operates as a public company of 11–50 employees based in Berlin. Revenue generation flows through direct-to-consumer channels (Shopify storefront, social commerce on Instagram and TikTok) and retail partnerships (notably an expanding counter presence at KaDeWe, a major German department store). Active projects span product launches, TikTok growth, loyalty community activation (Radiant Rewards), and retail expansion—all grounded in inventory and sales forecasting.

HeadquartersBerlin

Company Size11–50 employees

Founded2023

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Dr. Emi Arpa use?

Shopify for e-commerce, Klaviyo and HubSpot for marketing automation, Salesforce for CRM, Google Workspace for productivity, Personio for HR, and DATEV for German tax/compliance. Social platforms (Instagram, TikTok, LinkedIn, Meta) drive customer acquisition.

What is Dr. Emi Arpa working on?

Product launches and promotions, TikTok growth as a primary channel, expanding retail presence (notably KaDeWe counter expansion), loyalty program activation (Radiant Rewards), inventory reporting, and sales forecasting. Pain points include inventory management, retail expansion logistics, and optimizing customer acquisition cost (CAC) and return on ad spend (ROAS).